Workshops
LT Public Relations periodically offers its proprietary workshops “Buzz On a Budget: PR Tools for Small Businesses and Entrepreneurs” and other related workshops (e.g. media relations, crisis communications).
The workshops are designed to equip small businesses with tailored communications strategies and tactics that can help significantly—yet inexpensively—raise awareness, complement the brand, and meet business objectives.
The ability to clearly and consistently communicate a company’s brand is important to the success of any business. Today’s businesses are challenged with determining the most impactful and economical mediums to pursue to communicate their offerings—e.g. traditional media (TV, radio, print), social media (Facebook, Twitter, blogs, LinkedIn), etc.
The “Buzz On A Budget” workshop will help participants:
- Strengthen their brand and increase sales through public relations
- Identify and pursue PR opportunities that directly and positively impact their business objectives
- Capitalize on the numerous new PR tools currently available
LT Public Relations also offers its proprietary workshop, "Crisis Communications: Preparation, Aversion and Management." The three-hour workshop is designed to equip businesses of all sizes with the tools needed to plan for the unfortunate events of a crisis.
Participants will better understand the importance of preparing before a crisis occurs, as well as how to:
- Identify a crisis
- Prevent a crisis
- Build internal guidelines and procedures
- Manage a crisis
- Communicate during a crisis (e.g. to victims, staff, media, company stakeholders)
- Prepare spokespersons and staff
- Strengthen their brand and increase sales through public relations
- Identify and pursue PR opportunities that directly and positively impact their business objectives
- Capitalize on the numerous new PR tools currently available
