YouTube Tag

Now Streaming: Online Video Marketing

It’s no secret or new revelation that we live in a digital world. In 1979 we first heard The Buggles proclaim that video killed the radio star. Fast forward to 2013 where YouTube and Netflix account for more than half of all Internet traffic, video is king and...

What Nonprofits Need to Know About Social Media

If you’re tasked with building a nonprofit’s social media presence but feel like you don’t have the time or knowledge to do it well, here’s a list below of relevant recent blog posts and related “best advice” that will give you some perspective, know-how and...

Lesson Learned from Rutgers? PR Wisdom Is Critical to Avoid Crises

Most institutions (and corporations for that matter) are far too insular to deal with a public relations crisis effectively. Relationships and leadership dynamics cloud judgments, leaving decision makers unable to weigh properly the relative importance of various facts and to act wisely....

When the Social Medium is the Message

Have something important to say? Just how are you going to get your message out? Should you send a press release? Or perhaps blog, tweet, email, Facebook, text, LinkedIn, or maybe even use the phone?  All of the above? (Oh and don’t forget to post...

Practicing What We Preach: A Revised LT PR Website

For more than two years, the original LT Public Relations website fulfilled our needs to communicate who we are and what public relations services we provide.  It looked good and the content was ok, but it never truly reflected our PR firm's brand, culture, uniqueness and...

Nike’s Naked Running. Branding, PR, Marketing, Advertising.

Once again, LT Public Relations salutes one of the world's best brands . . . Nike.  This week, Nike's viral advertising campaign, "Nike Nude Running" was a thing of brilliance in the world of branding, advertising, marketing and public relations.  Take a look . ....

Banks And Credit Unions: Play Together in the Sandbox

It's a well known fact that banks and credit unions don't typically get along. As illustrated in this credit union YouTube, banks are perceived as faceless, soul-less monsters that don't care about their customers. Conversely, banks have been attacking credit unions for a...