writing Tag

#WordtotheWise: “Lay/Laid” vs. “Lie/Lay”

These are perhaps the most confused set of verbs, but it is really pretty simple. Use an object with the word "lay." You must lay something somewhere. Or if you did it in the past, you laid it there. Lie means to recline. So you do...

#WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason...

#WordtotheWise: Double Trouble

I recently received an official government document about protecting my identity by securing my PIN Number; my personal identification number number. You know, the one I use at the automatic teller machine machine. When I lived in Indonesia I found the repetition of a word...

#WordtotheWise: Use vs. Utilize

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be...

Things PR Pros Should be Thankful for This Thanksgiving

Thanksgiving is finally here- meaning it’s time to reflect on all of the wonderful things we are thankful for in our lives. From our families and friends to delicious food, Thanksgiving reminds us there is much for which to be grateful. As public relations professionals, we...

One Year in Public Relations

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time. Today, I’m a lot...

News Releases Have Value Beyond Generating News

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage....

LT Public Relations Welcomes New Intern, Kati VanLoo

LT Public Relations, a comprehensive communications firm specializing in the financial and healthcare sectors, crisis communications and litigation support, welcomes Kati VanLoo as its summer intern. In this role, VanLoo will observe and support the LT Public Relations team as she prepares for a career...

So, What is Public Relations?

What is public relations? This is by far the most common question I receive when I tell people my profession. The irony is that even though PR is a communications field, the industry itself is not easily definable or understood. As I prepare to answer...