Wall Street Journal Tag

A Fresh Cup of News

Lost among the news of reporter layoffs and newspapers issuing their last edition is an interesting finding from the Pew Center for People and the Press, as recently reported in a Wall Street Journal column: we are consuming more news, not less. According to the Pew study, we...

Rhetoric Without Regret

 Anyone that has ever attended a wedding reception and sat through a painful toast knows that public speaking doesn’t come naturally to most people. It is something that gets better with time, practice and training. Whether it is a reception among friends or speaking to a reporter,...

Twitter During a PR Crisis

Everyone's favorite microblogging site, Twitter, has recently been getting a bad rap. From folks commenting that it's "a waste of time," or it's "a fad," to a recent Vanity Fair/60 Minutes survey indicating only 15 percent of Americans believing Twitter is an important new tool for mass communication.  Only...

Sympathy for The Investment Advisor

The title of today's blog sounds like a Rolling Stones remake of Sympathy for the Devil.  We're not implying that today's investment advisor is the devil.  No way!  But as a public relations firm for investment advisors, LT Public Relations can sympathize to the incredible...

An MBA in Public Relations

OK, the title of this blog doesn't make sense, really ("An MBA in Public Relations"), but hopefully it will after you take a moment to understand the importance of having a business background when entering the public relations profession, appropriately practicing PR or selecting public relations...

Wal-Mart’s Public Relations Push Beyond Recession

The great Wal-Mart continues to be a leader in discounted goods--but now the nation's largest retailer is a leader with its communication vision for the future . . . beyond the recession. Last week, Wal-Mart's decision to expand its public relations efforts by retaining up to...

Oprah Winfry: The Biggest PR Machine

If you're in public relations or a company looking to tout its best product, there is simply no bigger media "hit" than a positive endorsement from Oprah Winfry.  Once she says a product (or book or whatever) is A OK, then you're golden--and watch the product...

Public Relations For Law Firms?

As a full-service public relations firm specializing in professional and financial services, folks are sometimes intrigued to learn that LT Public Relations represents law firms.  Yes, law firms need PR love too. Like most institutions, law firms (and lawyers) continue to struggle to differentiate themselves.  Many...

Staff Communications is Public Relations

LT Public Relations is currently in the thick of supporting financial services organization's public relations efforts.  We're seeing most organizations feverishly trying to stave off negative publicity, while promoting the merits of their products and services. One important 'relationship' in the public relations effort that's being neglected...

Don’t Like The News? Spinocular It.

At this week's "Demo" show in San Diego--an event to unveil the latest cool new products and services--one company emerged that might have serious ramifications to the public relations world . . . SpinSpotter. As described by the company, the SpinSpotter software (or Spinocular) surfaces specific instances...