reputation management Tag

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...

PRSA Health Academy Conference: Key Takeaways

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. Aside from returning to my home state—the land of milk and honey, LeBron James and, more importantly, Urban Meyer and THE Ohio State Buckeyes—the conference was...

Twitter Takes the Comment Card to Heart – Improves Quote Tweet

FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is...

Purina Could Take Crisis Tips From Tylenol

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive...

“I’m here so I won’t get fined” Super Bowl vs. Media

 The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day - a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly...

Welcome Kevin Gaboury: LTPR’s New Intern

It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter. Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at...

Efficiency! Balancing Time, Effort and Results

We believe it is critical for all businesses to focus on the concept of doing "more with less." For us, this means proving our value to the businesses we are privileged to work with by providing top-notch service while keeping the cost down. That's why we focus...