public relations Tag

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster Published: August 31, 2017 in the Credit Union Times Authored By: Casey Boggs, president of LT Public Relations One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s...

#WordtotheWise: “Lay/Laid” vs. “Lie/Lay”

These are perhaps the most confused set of verbs, but it is really pretty simple. Use an object with the word "lay." You must lay something somewhere. Or if you did it in the past, you laid it there. Lie means to recline. So you do...

#WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

#WordtotheWise: Double Trouble

I recently received an official government document about protecting my identity by securing my PIN Number; my personal identification number number. You know, the one I use at the automatic teller machine machine. When I lived in Indonesia I found the repetition of a word...

#WordtotheWise: Is ‘Unique’ Unique?

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.  Who...

Why I’ll Never Retire From Public Relations

I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.  After 23 years of ups, downs...

 #WordtotheWise: e.g. vs. i.e.

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want...

#WordtotheWise: Use vs. Utilize

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be...