oregon pr Tag

People. Process. Product. The Engine of LTPR Pt. III

Part 3 of a three-part series. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” – Warren Buffet   Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus...

People. Process. Product. The Engine of LTPR Pt. II

"PR is a process, not a destination" - Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from the show to incorporate into our professional services....

Twitter Takes the Comment Card to Heart – Improves Quote Tweet

FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is...

People. Process. Product. The Engine of LTPR

"We the People" - Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it...

The Art of Your Message and Visual Storytelling

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep...

“I’m here so I won’t get fined” Super Bowl vs. Media

 The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day - a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly...

Welcome Kevin Gaboury: LTPR’s New Intern

It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter. Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at...

2014: Year of the Data Breach

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including...

Four Tips to Navigate Your Post-Grad Job Search

The following blog post is from LTPR’s fall intern, Caitlin Harrington. My only goal after I graduated from the University of Oregon in June, as far as my career was concerned, was to move to Portland and find a job. As I reflect on life since...

Nonprofit Communications Support *Pro Bono*

We're NOW accepting submissions for the 2015 Nonprofit Challenge - CLICK HERE  for details. The end of the year is quickly approaching and with that comes the conclusion of LTPR’s 2014 Nonprofit Challenge. But with each conclusion comes the beginning of a new opportunity and we're...