media Tag

News Tips: PR Insights from a TV News Producer

News and PR pros are often entangled in a chess match where their actions can develop a relationship of either mutual benefit or mutual destruction. It all depends on how each approaches this give and take relationship. Who better to provide perspective and news tips than...

Tips to Prepare for a Media Interview

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on...

The Rise of “Gotcha!” Reporting and Fall of Journalism

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting  tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only...

News? What News? Four News Release Tips

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now,...

“I’m here so I won’t get fined” Super Bowl vs. Media

 The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day - a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly...

Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

*The nonprofit workshop has been postponed until February. We will update this post when we have finalized the date and time. Please RSVP to jrobnett@LTpublicrelations.com if you'd like to attend.  We’re excited to announce that later this month we will be hosting our annual nonprofit public...

Things PR Pros Should be Thankful for This Thanksgiving

Thanksgiving is finally here- meaning it’s time to reflect on all of the wonderful things we are thankful for in our lives. From our families and friends to delicious food, Thanksgiving reminds us there is much for which to be grateful. As public relations professionals, we...

LT Public Relations Intern Wanted for Fall 2014

The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern. If you are interested in a career in public relations and are driven, self-motivated and eager to learn, then our internship program might be...

So, What is Public Relations?

What is public relations? This is by far the most common question I receive when I tell people my profession. The irony is that even though PR is a communications field, the industry itself is not easily definable or understood. As I prepare to answer...

Feeling Tipsy: 6 Tips for Crafting a Winning Release

Whether you call it a press release, a news release or an announcement, the basics of getting the word out about a product, service or company are the same. While everyone thinks their company or organization is the best and should be on the 5pm news,...