media relations Tag

About Us

We are a public relations firm specializing in the financial, healthcare and professional services industries that measures results based on our clients’ success.  We help define communications goals and tailor strategies to fit their specific needs. We identify, shape and spread the story our clients...

Portland Nonprofit to Receive 1-Year Pro Bono PR

  We are proud to announce that Portland-based JOIN is the recipient of our 2014 Nonprofit Challenge and will receive one year of pro bono public relations support—equating to $20,000 in communication services. This is the fourth year LT Public Relations has awarded 12 months of free communications assistance to a deserving local...

Progressive and Aggressive: The Top Qualities of an LTPR Client

I was recently asked, "What makes an ideal LT Public Relations client?" There are many positive attributes we look for when partnering with companies to offer our PR services, but none more important than two:  A client that is PROGRESSIVE and AGGRESSIVE. No, not Progressive Insurance.  Although...

5 Questions to Ask Before You Start a Facebook Business Page

Would you like a free online presence for your business with a potential audience of 1.19 billion monthly active users worldwide? Yep, you guessed it—that’s the size of Facebook’s user base. Before jumping in, ask yourself these five questions to help you plan a successful...

The LTPR Nonprofit Challenge—Behind the Scenes

LT Public Relations is embarking on its fourth Nonprofit Challenge—our annual charitable program to help raise awareness and support for one deserving Northwest nonprofit. *Nominate a nonprofit today! I was told early in life that if you “give your time, money and talents” to others, your...

Lending a Voice to Corporate #Tweets

As Twitter, and the online world, anticipates going public, now seems like as good a time as ever to address how businesses effectively use the social network. Every business, at some point, has to wrestle with its strategy and plan on how to use Twitter....

Honey vs. Vinegar: PR Advice for PR Professionals

Sometimes even the professionals need help. Red carpet events are full of public relations opportunities and nightmares. Recently at the Toronto Film Festival, ID Public Relations’ Manager Bryna Rifkin had an unfortunate and rude interaction with the media. Rifkin, who has worked with such artists...

From Tanks to Banks: A Journey to LT Public Relations

I thought a blog post would be a great way to introduce myself. Obviously there’s a Reader’s Digest version of my life under our bios on the LT PR website, but I still wanted to take a second to put a bit more of myself out there –...

Just Get My Name Right

[caption id="attachment_1510" align="alignleft" width="134"] P.T. Barnum[/caption]               There’s no such thing as bad press, right?  Hold on.  Let’s think about that. There aren’t many businesses or people (if any) who enjoy seeing their reputations smeared in the media. It would take some pretty thick skin to really embrace negative press,...