media relations Tag

One Year in Public Relations

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time. Today, I’m a lot...

News Releases Have Value Beyond Generating News

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage....

LTPR Supports Cabela’s Tualatin Grand Opening

We are thrilled to announce LT Public Relations has been selected by Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and media outreach for the outdoor retailer’s upcoming Tualatin, Ore. grand opening. Cabela’s 100,000-square-foot Tualatin store will be its second location in Oregon and...

Feeling Tipsy: 6 Tips for Crafting a Winning Release

Whether you call it a press release, a news release or an announcement, the basics of getting the word out about a product, service or company are the same. While everyone thinks their company or organization is the best and should be on the 5pm news,...

Word to the Wise: 5 Commonly Misused Words in PR

Most public relations professionals relay on their spell checkers. Looking for red underlings to help identity misspelled words can provide a misleading confirmation of accuracy. If those first two sentences weren’t like nails on a chalk board, you definitely need to read this post. Technology is our friend, right?...

Feeling Tipsy: Four Ways to Improve Your Media Pitch

Pitching a potential news story to the media is exciting. Whether your company is launching a new product, sponsoring an upcoming event or announcing new hires, being featured in a highly circulated publication is a great way to market your brand. Despite the initial excitement, media...

We MAY Talk About Media Relations

Media relations: the backbone of PR. In fact, public relations is often pigeonholed into being strictly media relations. This can irk some PR professionals, as we offer an extensive selection of services, but the truth is connecting with the media is a top priority for...

How to Announce an Upcoming Merger

You recently received a memo from your company’s board of directors saying your business is merging with another (cue the ominous music as all the hypothetical scenarios, questions and concerns race through your mind). As the communications representative, you’re in charge of getting the word...

Crisis Ready to Protect Credit Unions’ Reputations and Brands

A program designed to strengthen credit unions’ NCUA required disaster recovery plan LTPR is pleased to announced its proprietary crisis preparation program, Crisis Ready, to credit unions across the country. The Crisis Ready program is designed to help credit unions prepare for and mange any reputation-damaging...