media relations Tag

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

News Tips: PR Insights from a TV News Producer

News and PR pros are often entangled in a chess match where their actions can develop a relationship of either mutual benefit or mutual destruction. It all depends on how each approaches this give and take relationship. Who better to provide perspective and news tips than...

Tips to Prepare for a Media Interview

A potential media opportunity can strike at any moment. Whether you actively pitched your business’ news to local reporters, or they outreached to you for an upcoming editorial feature, you should always know the process for seizing the moment so you don’t miss out on...

The Rise of “Gotcha!” Reporting and Fall of Journalism

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting  tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only...

The Owned, Earned and Paid Media BALANCE

What can you do right now as a credit union executive to maximize your marketing plan for the rest of the year? Moreover, what can you do with an eye toward 2016? I provided some insights—and hopefully a few answers— at last week’s Credit Union National...

PRSA Health Academy Conference: Key Takeaways

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. Aside from returning to my home state—the land of milk and honey, LeBron James and, more importantly, Urban Meyer and THE Ohio State Buckeyes—the conference was...

News? What News? Four News Release Tips

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now,...

“I’m here so I won’t get fined” Super Bowl vs. Media

 The following blog post is from LTPR’s winter intern, Kevin Gaboury. Ah, Super Bowl Media Day - a time when players, fans, coaches, and the media converge before the big game in a three-ring circus of pageantry and hoopla. It serves as forum for players to publicly...

Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

*The nonprofit workshop has been postponed until February. We will update this post when we have finalized the date and time. Please RSVP to jrobnett@LTpublicrelations.com if you'd like to attend.  We’re excited to announce that later this month we will be hosting our annual nonprofit public...