marketing Tag

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

#WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason...

 #WordtotheWise: e.g. vs. i.e.

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want...

#WordtotheWise: Use vs. Utilize

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be...

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

#WordtotheWise: Critical/Crucial/Key/Vital

When is “important” important enough to be critical, crucial, vital or key? Or, to take the reverse, why is it not enough anymore to be “important?” It is! VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer...

Facebook Boosting: PR or Advertising?

PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client. This jockeying for position has inevitably made each agency, firm...

The Owned, Earned and Paid Media BALANCE

What can you do right now as a credit union executive to maximize your marketing plan for the rest of the year? Moreover, what can you do with an eye toward 2016? I provided some insights—and hopefully a few answers— at last week’s Credit Union National...

PRSA Health Academy Conference: Key Takeaways

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. Aside from returning to my home state—the land of milk and honey, LeBron James and, more importantly, Urban Meyer and THE Ohio State Buckeyes—the conference was...

Twitter Takes the Comment Card to Heart – Improves Quote Tweet

FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is...