LT Public Relations Tag

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Credit Union Times: CU Crisis Planning Essential

Credit unions continue to unexpectedly be faced with crises of all calibers.  From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world.  The Credit Union Times interviewed CU crisis experts,...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

LTPR Welcomes Nicolas Capistrano as Summer Intern

PORTLAND, Ore., August 1, 2016- LT Public Relations, a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL,...