LT PR Tag

The Braaaaaaains of Zombie Public Relations

The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The latest season of The Walking Dead has hit the digital airwaves promises to devour our attention one episode at a time. AMC’s daring campaign...

How PR Pays off the Brand Experience

Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains a mystery. For others, it may be too complicated to...

Branding: Unwrapped This Holiday Season

So, isn’t public relations the same thing as branding? As PR professionals, we frequently hear this question. That’s why, this month, we’ve decided to focus our blogging efforts on branding trends, ideas and philosophies. Brands are on the forefront during the holidays, so it’s a perfect...

Lending a Voice to Corporate #Tweets

As Twitter, and the online world, anticipates going public, now seems like as good a time as ever to address how businesses effectively use the social network. Every business, at some point, has to wrestle with its strategy and plan on how to use Twitter....

Scandalmongers: If It Bleeds, It Leads!

In the public relations world, we are regularly tasked with defusing situations for our clients that are often sparked by these so called scandalmongers. These muckraking persons are often members of the media, sometimes faceless souls on social media,on occasion influential bloggers, and commonly...

Nebraska’s Public Relations Team Scores with Pelini Response

by Kurt Heath The latest college football public relations flap features a leaked audio of Nebraska’s Head Coach Bo Pelini ranting against his fan-base. After a 2011 come-from-behind win against The Ohio State Buckeyes, Pelini was recorded unaware unleashing an arsenal of verbal displeasure at the...

WANTED: Talented Writer/Editor to Join LT Public Relations

  POSITION AVAILABLE: Writer, Copywriter, Editor and Strategist Full-time, 32 hours per week, Mon.-Thurs. COMPENSATION: Competitive salary based on experience and candidate’s direct match with job description and qualifications. OVERVIEW: Based in Portland, Oregon, LT Public Relations is a comprehensive communications firm specializing in servicing the public relations needs...

Attracting and Retaining the Next Generation of Bank Customers

Banks that want to attract younger people, those of Generations Y and Z, also known as the Millennial Generation, must understand a few things. Gen Y (1982 to 2000) and Gen Z (2001 to present) are more comfortable with sharing information digitally, harnessing the power of...

Measuring Public Relations? Avoid These Pitfalls.

      Measuring results is unquestionably an important part of public relations.  Companies justifiably want to know that PR efforts are worth the investment.  Similarly, a good PR firm wants to demonstrate the value it provides. Metrics offer insight into value, and the best measurements empower decision-making for...