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Facebook Boosting: PR or Advertising?

PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client. This jockeying for position has inevitably made each agency, firm...

5 Questions to Ask Before You Start a Facebook Business Page

Would you like a free online presence for your business with a potential audience of 1.19 billion monthly active users worldwide? Yep, you guessed it—that’s the size of Facebook’s user base. Before jumping in, ask yourself these five questions to help you plan a successful...

What Nonprofits Need to Know About Social Media

If you’re tasked with building a nonprofit’s social media presence but feel like you don’t have the time or knowledge to do it well, here’s a list below of relevant recent blog posts and related “best advice” that will give you some perspective, know-how and...

Trading Plastic for Paper: The Need for Handwritten Notes

Every day we see reports on how time spent on social media channels continues to rise. We spend a good portion of our day online—reading  up on industry news, current events, posting witty comments on friends' walls, tagging photos, untagging ourselves from unflattering photos and...

Credit Union Crisis: Responding When Technology Fails Members

  Over the last few weeks, we have seen what should have been seamless transitions to new software platforms, turn into member (and public) relations disasters for two credit unions.  Ask most credit unions if they are ready for a crisis and they immediately answer, “Yes,...

When the Social Medium is the Message

Have something important to say? Just how are you going to get your message out? Should you send a press release? Or perhaps blog, tweet, email, Facebook, text, LinkedIn, or maybe even use the phone?  All of the above? (Oh and don’t forget to post...

Private Matters in a Public World

My Monday evening commute home started just as any other. My thoughts were consumed with what bridge I should cross to avoid traffic and what I would make for dinner. It wasn’t until I saw a man being chased on foot by a police officer...