crisis Tag

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

Credit Union Times: CU Crisis Planning Essential

Credit unions continue to unexpectedly be faced with crises of all calibers.  From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world.  The Credit Union Times interviewed CU crisis experts,...

The Need to Serve, Protect — and 5 Steps to Communicate

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month's PR Week, a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what...

Purina Could Take Crisis Tips From Tylenol

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive...

Welcome Kevin Gaboury: LTPR’s New Intern

It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter. Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at...

Credit Union Times: Breach Prep Should Include Rehearsal (NASCUS/CUNA)

Credit Union Times coverage of LTPR's Casey Boggs presentation during the NASCUS/CUNA Credit Union Cyber Security Symposium. Credit Union Times: Breach Prep Should Include Rehearsal By Nicholas Ballasy November 14, 2014 ARLINGTON, Va.–Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct a crisis...

2014: Year of the Data Breach

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including...

Ebola, Flu Season and the Importance of Proactive Communications

As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders. Though Ebola...

To Avoid a Crisis, Preparation is Key

We have a saying at LT Public Relations—Crisis management is 99 percent preparation, one percent execution. Not only do we preach this PR maxim every chance we get, we gain special satisfaction when clients heed the sage advice—and most of all, when it’s proven true. We were...

Protect Your Business’ Reputation: Know Yourself

The following LTPR article ran in Oregon Business magazine on May 12, 2014:  This past quarter, we've seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break...