crisis management Tag

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

2014: Year of the Data Breach

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including...

Ebola, Flu Season and the Importance of Proactive Communications

As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders. Though Ebola...

To Avoid a Crisis, Preparation is Key

We have a saying at LT Public Relations—Crisis management is 99 percent preparation, one percent execution. Not only do we preach this PR maxim every chance we get, we gain special satisfaction when clients heed the sage advice—and most of all, when it’s proven true. We were...

Protect Your Business’ Reputation: Know Yourself

The following LTPR article ran in Oregon Business magazine on May 12, 2014:  This past quarter, we've seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break...

Don’t Get Burned: Crisis Management via a Four-Year-Old

One recently chilly Saturday morning, I found myself heating up my famous chocolate pancakes with my four-year-old daughter. As we waited with anticipation for our tasty treats, my young chef asked if she could touch the light under the pan. “What light?” I said somewhat...