crisis communications Tag

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster Published: August 31, 2017 in the Credit Union Times Authored By: Casey Boggs, president of LT Public Relations One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...

Purina Could Take Crisis Tips From Tylenol

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive...

Welcome Kevin Gaboury: LTPR’s New Intern

It’s the New Year and that can only mean one thing: A new intern! Please help us welcome Kevin Gaboury to our team for the winter. Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

2014: Year of the Data Breach

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including...

Ebola, Flu Season and the Importance of Proactive Communications

As the Ebola scare of 2014 continues to monopolize news coverage after each new reported case, false broadcast reports and misinformation are spiraling across all media channels. The Centers for Disease Control (CDC) has not especially calmed matters by making multiple communication blunders. Though Ebola...