credit unions Tag

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

The Owned, Earned and Paid Media BALANCE

What can you do right now as a credit union executive to maximize your marketing plan for the rest of the year? Moreover, what can you do with an eye toward 2016? I provided some insights—and hopefully a few answers— at last week’s Credit Union National...

Pause, Breathe, Focus: 4 Tips to Be Present

More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes. How many of us PR pros would admit that our minds...

Credit Union Times: Breach Prep Should Include Rehearsal (NASCUS/CUNA)

Credit Union Times coverage of LTPR's Casey Boggs presentation during the NASCUS/CUNA Credit Union Cyber Security Symposium. Credit Union Times: Breach Prep Should Include Rehearsal By Nicholas Ballasy November 14, 2014 ARLINGTON, Va.–Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct a crisis...

Casey Boggs to Speak at NWCUA’s Upcoming Bootcamp

LTPR President Casey Boggs is scheduled to speak this month in Tacoma at the Northwest Credit Union Association’s (NWCUA) “Breach Bootcamp.” Representing credit unions in Oregon and Washington, NWCUA works with policy makers, coalitions and consumer groups to help keep credit unions strong. The presentation will...

Crisis Ready to Protect Credit Unions’ Reputations and Brands

A program designed to strengthen credit unions’ NCUA required disaster recovery plan LTPR is pleased to announced its proprietary crisis preparation program, Crisis Ready, to credit unions across the country. The Crisis Ready program is designed to help credit unions prepare for and mange any reputation-damaging...