branding Tag

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

*The nonprofit workshop has been postponed until February. We will update this post when we have finalized the date and time. Please RSVP to jrobnett@LTpublicrelations.com if you'd like to attend.  We’re excited to announce that later this month we will be hosting our annual nonprofit public...

Start 2015 Off Right…With a PR Plan!

At LT Public Relations, we are firm believers that good PR doesn't just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of...

The Braaaaaaains of Zombie Public Relations

The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The latest season of The Walking Dead has hit the digital airwaves promises to devour our attention one episode at a time. AMC’s daring campaign...

The Buzz Behind Coffee’s Reputation

If there is one thing I love about the morning, it’s coffee. Come to think of it, I love coffee regardless of the time of day. Being in the Northwest definitely has its perks as a mecca of roasted java options. While not everyone likes...