brand Tag

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

Protests and Public Relations

It’s been another interesting week in the city that’s proud to be weird. Greenpeace activists are currently dangling from Portland’s beautiful St. John’s Bridge, protesting  arctic oil drilling. Their position blocks a ship that is carrying a Shell Oil Arctic icebreaker from leaving Portland, where it...

Purina Could Take Crisis Tips From Tylenol

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive...

To Avoid a Crisis, Preparation is Key

We have a saying at LT Public Relations—Crisis management is 99 percent preparation, one percent execution. Not only do we preach this PR maxim every chance we get, we gain special satisfaction when clients heed the sage advice—and most of all, when it’s proven true. We were...

Protect Your Business’ Reputation: Know Yourself

The following LTPR article ran in Oregon Business magazine on May 12, 2014:  This past quarter, we've seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break...

The Buzz Behind Coffee’s Reputation

If there is one thing I love about the morning, it’s coffee. Come to think of it, I love coffee regardless of the time of day. Being in the Northwest definitely has its perks as a mecca of roasted java options. While not everyone likes...

Considering a brand refresh? Think about more than the logo

A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know and understand about your company’s vision, purpose and value. A true...

How PR Pays off the Brand Experience

Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains a mystery. For others, it may be too complicated to...