Brand Advocates Tag

Thoughts on Promoting Thought Leadership

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox -- Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post...

Treating Employees as VIPs: Six Staff Communication Tips

A solid communications strategy starts with prioritizing your internal audience One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. Across the...