banks Tag

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Pause, Breathe, Focus: 4 Tips to Be Present

More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes. How many of us PR pros would admit that our minds...

Announcing LT Public Relations’ Expansion to California!

We're excited to announce that we will officially be opening a Los Angeles office to expand our presence in California and across the Southwest! Our announcement coincides with the hire of L.A.-based PR veteran Eric Miller, who will serve as managing director of LTPR’s new office....

Digital Money: From Bitcoins to P2P

  It’s been a big month of financial news with multiple announcements across social media networks about Bitcoin and person-to-person lending. With the recent research by Pew Internet, which found 63% of Americans use their mobile phones to surf the web, it’s no surprise that digital...

From Tanks to Banks: A Journey to LT Public Relations

I thought a blog post would be a great way to introduce myself. Obviously there’s a Reader’s Digest version of my life under our bios on the LT PR website, but I still wanted to take a second to put a bit more of myself out there –...

Measuring Public Relations? Avoid These Pitfalls.

      Measuring results is unquestionably an important part of public relations.  Companies justifiably want to know that PR efforts are worth the investment.  Similarly, a good PR firm wants to demonstrate the value it provides. Metrics offer insight into value, and the best measurements empower decision-making for...

Lesson Learned from Rutgers? PR Wisdom Is Critical to Avoid Crises

Most institutions (and corporations for that matter) are far too insular to deal with a public relations crisis effectively. Relationships and leadership dynamics cloud judgments, leaving decision makers unable to weigh properly the relative importance of various facts and to act wisely....

Partnership—That’s Our Passion

At LT PR, our employees have very diverse backgrounds, but we all share a common passion to help good people and organizations achieve their goals. That may sound cliché, but it’s true. We derive great satisfaction in understanding our clients, identifying their needs...