Blog

The Braaaaaaains of Zombie Public Relations

The leaves are falling, the temperature has dipped to sweater weather, and the dead are about to rise. Yes you read that right. The latest season of The Walking Dead has hit the digital airwaves promises to devour our attention one episode at a time. AMC’s daring campaign...

One Year in Public Relations

I recently hit my one-year mark of full-time employment at LT Public Relations. Wow, how time flies! It feels like just yesterday I arrived as an intern, nervous about everything from grammatical errors in emails to eating lunch at the proper time. Today, I’m a lot...

#Bendgate Bites Into Apple’s Reputation… For a Moment

Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere. It was a record sale – ten million phones in the first weekend alone. But Apple releases are not just met with praise. Haters...

News Releases Have Value Beyond Generating News

Every week, there seems to be a new blog discussing the future of the news release—if, indeed, it has a future. I’ll leave that timely, evergreen discussion to others, but I will venture the opinion that news releases can have value beyond simply generating news coverage....

LT Public Relations Intern Wanted for Fall 2014

The leaves are changing and the pumpkin spice lattes are out…which means LT Public Relations is ready for its next intern. If you are interested in a career in public relations and are driven, self-motivated and eager to learn, then our internship program might be...

ESPN or ESPR?

It used to be that ESPN’s SportsCenter was where I turned for my daily fix of sports highlights and analysis. Today’s SportsCenter, however, has turned into a showcase of PR nightmares. From NFL scandals to doping incidents, the entire sporting world is a case study...

The Case for Litigation PR: Helping the Legal World

Let’s be candid. There is a conundrum surrounding PR and legal professionals – how does one pursue honesty within practices that many people associate with spinning the truth? We have long had to deal with a certain duality of reputation. So what happens if these two...

*Stop* Writing “Very” Unique Quotes

The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news...

Business Social Media Faux Pas

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to...

LTPR Supports Cabela’s Tualatin Grand Opening

We are thrilled to announce LT Public Relations has been selected by Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and media outreach for the outdoor retailer’s upcoming Tualatin, Ore. grand opening. Cabela’s 100,000-square-foot Tualatin store will be its second location in Oregon and...