Blog

People. Process. Product. The Engine of LTPR Pt. II

"PR is a process, not a destination" - Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from the show to incorporate into our professional services....

Twitter Takes the Comment Card to Heart – Improves Quote Tweet

FINALLY! Twitter has overhauled its communications flow with one, simple change. The Quote Tweet now provides a cleaner, visual space to comment and retweet content. There are a lot of reasons this is great for communicators (marketing and PR alike), businesses and even Twitter. There is...

News? What News? Four News Release Tips

As a former broadcast news producer, I often find myself looking at public relations through a different lens. It would be fascinating to see a graph on the number of “news” releases distributed each year and compare that to the number that were published. Now,...

Purina Could Take Crisis Tips From Tylenol

In its handling of allegations that its Beneful brand of pet food has been poisoning animals, Purina could take a lesson from a 30-year-old case. When I first heard about Purina’s crisis, it reminded me of the Chicago Tylenol poisonings in the 1980s. I wasn’t alive...

Oscar Nominated Films and Their PR Takeaways

The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event. As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes...

Public Relations, A Love Letter

Dear Public Relations, Okay, awkward folk-rhymes aside, I love public relations. I might be in my “honeymoon phase” with the field, having only worked in it for a bit more than a year now, but I can say it’s made quite the impression on me. In honor of...

People. Process. Product. The Engine of LTPR

"We the People" - Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it...

The Art of Your Message and Visual Storytelling

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep...