Blog

Protests and Public Relations

It’s been another interesting week in the city that’s proud to be weird. Greenpeace activists are currently dangling from Portland’s beautiful St. John’s Bridge, protesting  arctic oil drilling. Their position blocks a ship that is carrying a Shell Oil Arctic icebreaker from leaving Portland, where it...

The Rise of “Gotcha!” Reporting and Fall of Journalism

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting  tactic turns the news gathering process and subsequent stories into a sensationalized circus. Some reporters have this method down so well it has become their only...

Company Lessons for a Crisis Simulation

The Crisis Training "Top Seven" A few weeks ago we managed a mock crisis simulation at one of our client’s premises to test their crisis communications plan. Not only is this a good practice for any company, but repeating the training at regularly scheduled intervals can...

Facebook Boosting: PR or Advertising?

PR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client. This jockeying for position has inevitably made each agency, firm...

The Owned, Earned and Paid Media BALANCE

What can you do right now as a credit union executive to maximize your marketing plan for the rest of the year? Moreover, what can you do with an eye toward 2016? I provided some insights—and hopefully a few answers— at last week’s Credit Union National...

A PR Treatment for the Healthcare Industry: Social Media Pt. II

As previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May. The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. As an avid social media user, I...

PRSA Health Academy Conference: Key Takeaways

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. Aside from returning to my home state—the land of milk and honey, LeBron James and, more importantly, Urban Meyer and THE Ohio State Buckeyes—the conference was...