Blog

A PR Ode to David Stern (NBA)

The NBA's Commissioner David Stern has been a remarkable ambassador for the game since his arrival in 1984.  He has seen some exceptional talent and competition in those 24 years and should be commended for his work in promoting the league. But we're here to give...

In Tough Times: Communicate More

In so many facets of life, when times are tough, you should communicate more often.  Communication provides openness, transparency and ensures all parties are on the same page. In the recent Wall Street Journal article, "In Tough Times, Spend Even More?", WSJ Advertising Reporter Aaron O....

Survey Says . . .

Online polls are nothing new, but have recently become the subject of debate regarding their viability and their accuracy for representing the population they're attempting to poll.  Check out this week's BusinessWeek article, "Online Polls: How Good Are They?"  Although the article didn't cover it, there's another...

CNBC: Innovate or Die

The Business Of Innovation Just a head's up to watch CNBC's five-part series, The Business of Innovation hosted by the easy-on-the-eyes Maria Bartiromo. The program attracted tons of excellent executives and dignitaries from the business world--all who came to the table with candid insights on the importance...

Radio Killed the Blogging Star

Ever since video killed the radio star (Thanks for nothing, MTV), radio has been plotting its revenge.  Now its day has come. BlogTalkRadio (blogtalkradio.com) has quietly became the next medium of blogging.  Here's how it works: any blogger can contact BlogTalkRadio and become a host and...

The Competition: Fire and Motion

Read an interesting, but yet oh so simple, article in Inc. Magazine on how to beat the competition. The premise came from Joel Spolsky's time in the Army and lessons learned from his infantry training on attacking the enemy . . . You fire at the enemy and move forward...

Let’s Have a Productive Meeting, People!

Nothing irks us more than an unproductive meeting with a client.  At LT Public Relations, we do our best to schedule periodic update meetings with our clients to ensure our clients are always consistently communicated to regarding PR efforts.  We develop a comprehensive (yet, time efficient) agenda.  We're on...

Thanks PRSA. You’ve Got Our Backs.

Wanted to send a quick thank you to the folks at PRSA (Specifically PRSA's CEO and chairman Jeff Julin) for their immediate response to the unwarranted and downright stupid comments by CBS legal analyst Andrew Cohen during CBS News' Sunday Morning program.  It just isn't...

PR for Blogs?

Today we distributed a news release announcing the official launch of the LT Public Relations blog--or as we're calling it, the "World's Greatest Public Relations Blog" for the professional and financial services industries (and the PR industry). We already received a call from the PR...

Bloggin’ — You know you need it!

Blogging has finally reached the mainstream. Our parents even know what it is now. After 4+ years of the blogosphere (who's been doing the PR for bloggers, anyway?), everyone understands the fundamentals . . . but most companies just aren't doing it. We've been touting this week's BusinessWeek...