Blog

April Fools + Marketing: Good Idea or Bad?

If there was ever a paring that could go amazingly well or tragically awful it’s April Fools Day and marketing. Today, is when you find out who your gullible friends are *and* who takes pranking too far. As a joke, I shared this with my Facebook...

#WordtotheWise: Critical/Crucial/Key/Vital

When is “important” important enough to be critical, crucial, vital or key? Or, to take the reverse, why is it not enough anymore to be “important?” It is! VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer...

SOLVE Wins the LT Public Relations 2016 Nonprofit Challenge

SOLVE Wins the LT Public Relations 2016 Nonprofit Challenge The agency awards a year of pro bono services to the popular nonprofit, known for bringing Oregonians together to improve our environment PORTLAND, Ore., March, 8 2016—LT Public Relations recently selected SOLVE as its 2016 Nonprofit Challenge recipient....

LT Public Relations Welcomes Matt Bresnahan as Account Executive

PORTLAND, Ore., February 26, 2016- LT Public Relations, a Portland-based communications firm, welcomes Matt Bresnahan as account executive. He will assist LTPR’s account manager and director on client work that includes managing projects, as well as developing and executing campaigns. Bresnahan comes to LT Public Relations...

Bringing Your Credit Union’s Brand to Life

We recently connected with Matt Purvis, the brains behind Purvis Management, a branding agency that focuses on delivering tangible action to brand theories and ideas. Matt shared how he helps credit unions do more than polish their logo, but change their entire culture to reflect...

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

The Need to Serve, Protect — and 5 Steps to Communicate

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month's PR Week, a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what...

5 Strategies to Prevent Security Breaches

Limiting your hospital's vulnerability to a loss of security and reputation By Casey Boggs and Aaron Hayden *Originally published in Executive Insights Last year's litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health...