Blog

Know Yourself, Before You Share Yourself

We see a common hurdle when new clients pop in for PR help: They’ve skipped the branding step. If PR is the effort to communicate who you are, you need to know who you are first. It goes beyond a logo and a tagline —...

The Need to Serve, Protect — and 5 Steps to Communicate

It’s no longer enough to protect and serve their communities; law enforcement agencies must now rebuild public trust. This month's PR Week, a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what...

5 Strategies to Prevent Security Breaches

Limiting your hospital's vulnerability to a loss of security and reputation By Casey Boggs and Aaron Hayden *Originally published in Executive Insights Last year's litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health...

Treating Employees as VIPs: Six Staff Communication Tips

A solid communications strategy starts with prioritizing your internal audience One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. Across the...

The Future of Healthcare: Now

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing...

“Hell-on-Wheels” Crisis Communication Strategies

Three Strategies For Moving Forward I just returned from my fourth annual Cycle Oregon trip last week.  If you are not familiar with Cycle Oregon, you should be. The organization coordinates a week-long trip for more than 2,000 bicyclists each September through a different region of Oregon (often...