Blog

Google: Fish Where The Fish Are

Google is once again leading the search engine industry in finding ways to best serve its paying customers . . . this time with a simple concept.  Today's Wall Street Journal reported that Google will soon unveil a new service that measures Internet use intended...

It’s All About The Customer

Greetings . . . we're here LIVE at the 103rd Oregon Bankers Association's (2008) Summer Convention in beautiful Gleneden Beach, OR at the Salishan Spa & Resort. Beyond being taken back by the remarkable beauty of this part of the country, we were even more impressed about the...

Nike’s “Ballers Network”

Nike continues to amaze us.  They are always on the cutting-edge of capitalizing on the new mediums to communicate their story as proven in this week's news regarding their "Ballers Network."  Adweek reported on Nike's innovative program on Facebook that connects basketball players, aka "ballers," with...

A PR Ode to David Stern (NBA)

The NBA's Commissioner David Stern has been a remarkable ambassador for the game since his arrival in 1984.  He has seen some exceptional talent and competition in those 24 years and should be commended for his work in promoting the league. But we're here to give...

In Tough Times: Communicate More

In so many facets of life, when times are tough, you should communicate more often.  Communication provides openness, transparency and ensures all parties are on the same page. In the recent Wall Street Journal article, "In Tough Times, Spend Even More?", WSJ Advertising Reporter Aaron O....

Survey Says . . .

Online polls are nothing new, but have recently become the subject of debate regarding their viability and their accuracy for representing the population they're attempting to poll.  Check out this week's BusinessWeek article, "Online Polls: How Good Are They?"  Although the article didn't cover it, there's another...

CNBC: Innovate or Die

The Business Of Innovation Just a head's up to watch CNBC's five-part series, The Business of Innovation hosted by the easy-on-the-eyes Maria Bartiromo. The program attracted tons of excellent executives and dignitaries from the business world--all who came to the table with candid insights on the importance...

Radio Killed the Blogging Star

Ever since video killed the radio star (Thanks for nothing, MTV), radio has been plotting its revenge.  Now its day has come. BlogTalkRadio (blogtalkradio.com) has quietly became the next medium of blogging.  Here's how it works: any blogger can contact BlogTalkRadio and become a host and...

The Competition: Fire and Motion

Read an interesting, but yet oh so simple, article in Inc. Magazine on how to beat the competition. The premise came from Joel Spolsky's time in the Army and lessons learned from his infantry training on attacking the enemy . . . You fire at the enemy and move forward...

Let’s Have a Productive Meeting, People!

Nothing irks us more than an unproductive meeting with a client.  At LT Public Relations, we do our best to schedule periodic update meetings with our clients to ensure our clients are always consistently communicated to regarding PR efforts.  We develop a comprehensive (yet, time efficient) agenda.  We're on...