Blog

Politics: No One Does PR Better

Every four years brings about the classic political contest amongst the Republicans (Republican National Committee), Democrats (Democratic National Committee) and the Independents.  As public relations professionals, we love this time period--not because we like to debate our political views (necessarily), but because we monitor the impressive...

And The “Bimbo” Goes To . . .

Our good friends at Spaeth Communications are always advocating using "good" words (and avoid "bad" words) when communicating to the media--and to avoid being caught sticking your proverbial foot in your mouth when making ill-advised comments to the media.  If you do find yourself being horrifically quoted...

Bad Economy = Good Time for PR

Our friends at Portland PRSA distributed its "President's Column" today (see below) with the focus on the need for solid public relations support during tumultous economic times.  We here at LT Public Relations recently blogged about this topic ("In Tough Times, Communicate More").  Each of Darcie...

A Blogging Vacation. Happy 4th of July!

We here at LT Public Relations wishes everyone a safe and festive 4th of July week . . . especially our troops fighting for our freedom.  Thank you! *LT Public Relations blog will continue next week.  Blog ya later!...

Twitter This

The discussion of twittering came up today during a lunch meeting with a group of top-notch public relations professionals (or as we heard someone say "PR Ballers.").  The question on the table was . . . is twittering a legitimate communications tool?  The conclusion is that...

Google: Fish Where The Fish Are

Google is once again leading the search engine industry in finding ways to best serve its paying customers . . . this time with a simple concept.  Today's Wall Street Journal reported that Google will soon unveil a new service that measures Internet use intended...

It’s All About The Customer

Greetings . . . we're here LIVE at the 103rd Oregon Bankers Association's (2008) Summer Convention in beautiful Gleneden Beach, OR at the Salishan Spa & Resort. Beyond being taken back by the remarkable beauty of this part of the country, we were even more impressed about the...

Nike’s “Ballers Network”

Nike continues to amaze us.  They are always on the cutting-edge of capitalizing on the new mediums to communicate their story as proven in this week's news regarding their "Ballers Network."  Adweek reported on Nike's innovative program on Facebook that connects basketball players, aka "ballers," with...

A PR Ode to David Stern (NBA)

The NBA's Commissioner David Stern has been a remarkable ambassador for the game since his arrival in 1984.  He has seen some exceptional talent and competition in those 24 years and should be commended for his work in promoting the league. But we're here to give...

In Tough Times: Communicate More

In so many facets of life, when times are tough, you should communicate more often.  Communication provides openness, transparency and ensures all parties are on the same page. In the recent Wall Street Journal article, "In Tough Times, Spend Even More?", WSJ Advertising Reporter Aaron O....