Blog

Bad Economy = Good Time for PR

Our friends at Portland PRSA distributed its "President's Column" today (see below) with the focus on the need for solid public relations support during tumultous economic times.  We here at LT Public Relations recently blogged about this topic ("In Tough Times, Communicate More").  Each of Darcie...

A Blogging Vacation. Happy 4th of July!

We here at LT Public Relations wishes everyone a safe and festive 4th of July week . . . especially our troops fighting for our freedom.  Thank you! *LT Public Relations blog will continue next week.  Blog ya later!...

Twitter This

The discussion of twittering came up today during a lunch meeting with a group of top-notch public relations professionals (or as we heard someone say "PR Ballers.").  The question on the table was . . . is twittering a legitimate communications tool?  The conclusion is that...

Google: Fish Where The Fish Are

Google is once again leading the search engine industry in finding ways to best serve its paying customers . . . this time with a simple concept.  Today's Wall Street Journal reported that Google will soon unveil a new service that measures Internet use intended...

It’s All About The Customer

Greetings . . . we're here LIVE at the 103rd Oregon Bankers Association's (2008) Summer Convention in beautiful Gleneden Beach, OR at the Salishan Spa & Resort. Beyond being taken back by the remarkable beauty of this part of the country, we were even more impressed about the...

Nike’s “Ballers Network”

Nike continues to amaze us.  They are always on the cutting-edge of capitalizing on the new mediums to communicate their story as proven in this week's news regarding their "Ballers Network."  Adweek reported on Nike's innovative program on Facebook that connects basketball players, aka "ballers," with...

A PR Ode to David Stern (NBA)

The NBA's Commissioner David Stern has been a remarkable ambassador for the game since his arrival in 1984.  He has seen some exceptional talent and competition in those 24 years and should be commended for his work in promoting the league. But we're here to give...

In Tough Times: Communicate More

In so many facets of life, when times are tough, you should communicate more often.  Communication provides openness, transparency and ensures all parties are on the same page. In the recent Wall Street Journal article, "In Tough Times, Spend Even More?", WSJ Advertising Reporter Aaron O....

Survey Says . . .

Online polls are nothing new, but have recently become the subject of debate regarding their viability and their accuracy for representing the population they're attempting to poll.  Check out this week's BusinessWeek article, "Online Polls: How Good Are They?"  Although the article didn't cover it, there's another...

CNBC: Innovate or Die

The Business Of Innovation Just a head's up to watch CNBC's five-part series, The Business of Innovation hosted by the easy-on-the-eyes Maria Bartiromo. The program attracted tons of excellent executives and dignitaries from the business world--all who came to the table with candid insights on the importance...