Blog

SCORE One for Businesses

LT Public Relations recently connected with Portland, OR's SCORE (www.scorepdx.org) -- the 44 year old, non-profit, all volunteer organization whose mission is to help small business entrepreneurs become successful. We will be helping SCORE (pro bono) get the word out about their remarkable services.  They are quite possibly...

Focus on PR. Not Advertising.

There was dancing and singing in the streets after reading this month's Entrepreneur magazine column--"Make It Known" by Guy Kawasaki--about how if you've got a great product, a great brand will follow.  In one page, Mr. Kawasaki accurately highlighted eight important steps to successfully brand...

Obama’s PR Tease

Barrack Obama today (8/21) conducted one of public relation's oldest tactics . . . THE TEASE. The Illinois Senator and Democratic nominee for President of the United States today said that "I've decided on my running mate."  But he intentionally didn't say who.  What a brilliant tease! As John...

Olympic PR Gold Goes To Speedo

The only thing getting more attention in the 2008 Olympics than Michael Phelps is the Speedo LZR Suit.    Talk about a grand slam public relations campaign that has now taken on a life of its own . . . if there was an Olympic competition...

Sponsor This!

A good portion of public relations activitiy is supporting client's sponsorships at events, conferences, etc.  Although "sponsorships" typically fall under the marketing department's umbrella, we see a tremendous amount of opportunities to push sponsorships further . . . if you're willing to be creative and know how/what...

Podcast: LT Public Relations

If you have about 30 minutes to spare, enjoy today's (8/10/08) Podcast brought to you by Market Accelerators.  LT Public Relations was interviewed to provide its perspective on the public relations industry and some of the best (and worst) PR campaigns ever. http://accel.podbean.com. For those of...

It’s The Product, Not The Public Relations

LT Public Relations was asked during a recent podcast to name some of the best and worst public relations campaigns in recent memory.  Immediately, the conversation turned to the enormously successful Microsoft Windows 95 launch.  The buzz it created was unmatched at the time--reporters were giving it...

How The News Release Got Its Groove Back

Not sure when journalism and editing became so sloppy when drafting news releases (Yes-it's called a news release-not press release-because you're releasing news, not press).  Generally speaking, writing an effective news release has become a lost art.  Today we're going to put some life back into the news...

Nike’s Controversial PR

Up here in the beautiful Pacific Northwest, we are exposed more to the world of Nike than most.  Following their developments as a company is now a hobby, but learning from quite possibly the best branding and public relations machine is an obsession. Last week, the...

Online: Critical Source of Information

There was an interesting stat highlighted in a recent Newsweek attributed to Journalism.org that claimed "out of every 10 people surveyed, 8 said the Internet is a critical source of information." This caught our attention--especially the word "critical."  It use to be that when people wanted...