Blog

Sponsor This!

A good portion of public relations activitiy is supporting client's sponsorships at events, conferences, etc.  Although "sponsorships" typically fall under the marketing department's umbrella, we see a tremendous amount of opportunities to push sponsorships further . . . if you're willing to be creative and know how/what...

Podcast: LT Public Relations

If you have about 30 minutes to spare, enjoy today's (8/10/08) Podcast brought to you by Market Accelerators.  LT Public Relations was interviewed to provide its perspective on the public relations industry and some of the best (and worst) PR campaigns ever. http://accel.podbean.com. For those of...

It’s The Product, Not The Public Relations

LT Public Relations was asked during a recent podcast to name some of the best and worst public relations campaigns in recent memory.  Immediately, the conversation turned to the enormously successful Microsoft Windows 95 launch.  The buzz it created was unmatched at the time--reporters were giving it...

How The News Release Got Its Groove Back

Not sure when journalism and editing became so sloppy when drafting news releases (Yes-it's called a news release-not press release-because you're releasing news, not press).  Generally speaking, writing an effective news release has become a lost art.  Today we're going to put some life back into the news...

Nike’s Controversial PR

Up here in the beautiful Pacific Northwest, we are exposed more to the world of Nike than most.  Following their developments as a company is now a hobby, but learning from quite possibly the best branding and public relations machine is an obsession. Last week, the...

Online: Critical Source of Information

There was an interesting stat highlighted in a recent Newsweek attributed to Journalism.org that claimed "out of every 10 people surveyed, 8 said the Internet is a critical source of information." This caught our attention--especially the word "critical."  It use to be that when people wanted...

Business Sections Be Gone

As public relations professionals that cater to professional and financial services companies, LT Public Relations is slightly troubled by the recent decision of many of the country's largest newspapers discontinuing their business sections--some newspapers include The Orange County Register, Cincinnati Enquirer, Denver Post and Winston-Salem Journal. ...

The “Rude” Q&A

Public relations professionals often put together a token Q&A (Question & Answer) document for their clients to help the company's customers get a clearer look at the services, products, etc. that the company is trying to tout.  This Q&A is usually filled with innocuous questions that will likely...

Politics: No One Does PR Better

Every four years brings about the classic political contest amongst the Republicans (Republican National Committee), Democrats (Democratic National Committee) and the Independents.  As public relations professionals, we love this time period--not because we like to debate our political views (necessarily), but because we monitor the impressive...

And The “Bimbo” Goes To . . .

Our good friends at Spaeth Communications are always advocating using "good" words (and avoid "bad" words) when communicating to the media--and to avoid being caught sticking your proverbial foot in your mouth when making ill-advised comments to the media.  If you do find yourself being horrifically quoted...