Blog

Wachovia Speaks Up At The Right Time

Wachovia's CEO Bob Steel is LT Public Relations' new hero (or maybe it's Wachovia's public relations department).  Why? On a day of horrific financial news (e.g. Merrill Lynch takeover, Lehman Brothers crumbling, etc., etc. etc.), Wachovia had the guts to go on air and provide a...

Don’t Like The News? Spinocular It.

At this week's "Demo" show in San Diego--an event to unveil the latest cool new products and services--one company emerged that might have serious ramifications to the public relations world . . . SpinSpotter. As described by the company, the SpinSpotter software (or Spinocular) surfaces specific instances...

Microsoft’s Gurus: PR Push or Just Good Business?

Last week, Microsoft announced that as a part of its new $300 million marketing campaign and image makeover (That's right, $300 million!!) it plans to put its own customer-service representatives at retailers such as Best Buy and Circuit City to help people with their PC...

Banks And Credit Unions: Play Together in the Sandbox

It's a well known fact that banks and credit unions don't typically get along. As illustrated in this credit union YouTube, banks are perceived as faceless, soul-less monsters that don't care about their customers. Conversely, banks have been attacking credit unions for a...

Be Unusual. Use PR Radar Tactics.

This weekend's (8/31/08) Statesman Journal (Salem, OR) had an interesting column about how to bolster careers by Andrea Kay--author of "Life's a Bitch and Then You Change Careers." Although the article's focus was primarily on changing careers, Kay brought up a noteworthy point that applies to the...

Thank you SCORE

   I want to give a big shoutout to Van and Bill at SCORE. They coached me from start to now on most of my prodjects. Northwest Hotdogs is the business and it's grown from one location to two locations and looking for a storefront....

SCORE One for Businesses

LT Public Relations recently connected with Portland, OR's SCORE (www.scorepdx.org) -- the 44 year old, non-profit, all volunteer organization whose mission is to help small business entrepreneurs become successful. We will be helping SCORE (pro bono) get the word out about their remarkable services.  They are quite possibly...

Focus on PR. Not Advertising.

There was dancing and singing in the streets after reading this month's Entrepreneur magazine column--"Make It Known" by Guy Kawasaki--about how if you've got a great product, a great brand will follow.  In one page, Mr. Kawasaki accurately highlighted eight important steps to successfully brand...

Obama’s PR Tease

Barrack Obama today (8/21) conducted one of public relation's oldest tactics . . . THE TEASE. The Illinois Senator and Democratic nominee for President of the United States today said that "I've decided on my running mate."  But he intentionally didn't say who.  What a brilliant tease! As John...

Olympic PR Gold Goes To Speedo

The only thing getting more attention in the 2008 Olympics than Michael Phelps is the Speedo LZR Suit.    Talk about a grand slam public relations campaign that has now taken on a life of its own . . . if there was an Olympic competition...