Blog

Giving PR a “Black Eye”

While watching college football this weekend, ESPN profiled the new phenomenon amongst players . . . wearing black eye patches with a player's own unique "shout out" inscribed on the patch.  What started out as an effective way to prevent sun and stadium light glare, has...

Advertising: Tax For Being Unremarkable

Buried in a recent column from Geek Squad's Founder Robert Stephens in the October '08 issue of Inc. magazine was an excellent realization about word-of-mouth marketing and paid advertising.  Within the column, there is a quote that really stuck . . . "advertising is the tax...

Tell The Truth or The Media Will Tell

LT Public Relations recently had a client that wanted to make a pretty important announcement that would affect its customers, shareholders and staff--and wanted to share the information with the media. The obstacle was that this client wanted to be "transparent," but not "too transparent" in...

Great Profits. Bad PR. A Look At Exxon.

For public relations purposes, has there been a more un-celebrated positive quarterly earnings report than today's (10/30/08) Exxon Mobil record-breaking profits?  See today's CNN article . . . "Biggest Profit in U.S. History" Exxon shareholders, executives and gas station owners (maybe) are all quietly celebrating the...

‘Barracuda Reporters’-How to Deal With Them

Like every profession, the public relations industry has to deal with cantankerous people from time to time.  Typically, these folks in the PR world are a few reporters--and their mission is to stir things up. Yesterday (10/27/08), LT Public Relations conducted extensive media training for a...

Public Relations For Law Firms?

As a full-service public relations firm specializing in professional and financial services, folks are sometimes intrigued to learn that LT Public Relations represents law firms.  Yes, law firms need PR love too. Like most institutions, law firms (and lawyers) continue to struggle to differentiate themselves.  Many...

Hey Employers . . . Communicate to Employees!

We received quite a few visits to our blog and e-mail responses regarding our last posting about the importance of communicating internally (i.e. to staff).  This tells us a few things . . . 1) we struck a nerve that employees long for communication from upper...

Staff Communications is Public Relations

LT Public Relations is currently in the thick of supporting financial services organization's public relations efforts.  We're seeing most organizations feverishly trying to stave off negative publicity, while promoting the merits of their products and services. One important 'relationship' in the public relations effort that's being neglected...

Guts To Invest In Public Relations Now

The recent BusinessWeek cover story (9/29/08) featured "The Best Global Brands."  Always an interesting issue as it examines the top 100 brands (Coca-cola is the reigning #1) and why they earned their spots. This year's "brand" issue also examined if it makes sense to spend money on...

Steve Mazan Knows What He Wants

Steve Mazan is one funny dude and a budding comedian who is on a mission . . . He's 'dying' to get on David Letterman. The word dying is used as a double entendre here . . . He's eagerly (and deservingly) aiming to be on the Late Show,...