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Inauguration: Largest Spectacle of All Time

Whether it was intentionally planned or not, today's (1/20/09) Barack Obama Inauguration was the largest spectacle of all time.  Larger than any Super Bowl, crisis (e.g. Sept. 11th), man's first steps on the moon, etc., etc.   A truly amazing feat for something that wasn't necessarily advertised, wasn't a...

Extra! Extra! Tell Your Staff!

LT Public Relations recently completed a extensive media tour for a bank client in the Midwest (yes, it was cold this week!).  During one meeting of the media tour, we met with one reporter and two managing editors.  Unbeknownst to us, they were going to write a front page...

The Importance of Media Tours

A media tour is defined (broadly) as an effort to meet with the industry’s most influential reporters, usually at their office, to discuss the imminent launch of a new product or service, discuss topical industry issues, and build a rapport with the target media.  This “tour”...

Another PR Mess For Microsoft, Zune

In the public relations industry, Microsoft is known as a "PR machine." The company has always taken an aggressive, strategic and bold approach to marketing its products through the many channels of public relations.  The biggest reason for their PR success has ultimately been that their products are stellar and competitively unmatched....

Merry Holidays From LT Public Relations

What an interesting 2008 it has been . . . and we're looking forward to more excitement in 2009.  Please continue to visit us for more public relations thoughts, trends and craziness in the new year. Until then, Happy Holidays from LT Public Relations....

To Announce or Not Announce During Holidays

The question "should we announce during the holidays?" is asked to LT Public Relations every year during this time when a company has "big news" it wants to tout before the new year.  It's a legitimate question--and every scenario has an appropriate response. However, generally speaking,...

Public Relations For Generation Y

A brief blog post today to commend PNC Bank for truly knowing how to service a target demographic--Generation Y.  The bank identified this younger generation as one of their main focuses--and delivered the goods on keeping them. Instead of just marketing to them, the bank tailored...

The Role of the Board of Directors

Yet another fascinating presentation was made during this week's Oregon Bankers Association's Winter Conference--this time by John Oliver of Laurel Management Systems. Perhaps it was his classic English accent or the way he carried himself or the importance of his message--regardless, Mr. Oliver's presentation on the...

Live From the Oregon Bankers Association’s Winter Conference

Hello All. We're here live at the Oregon Bankers Association's 2008 Winter Conference.  A surprisingly great turn out-- with apparently more banks represented than ever before.  The tone of the conference has been understandably somber--with much of the focus on the economy. There has been, however, a...

Oprah Winfry: The Biggest PR Machine

If you're in public relations or a company looking to tout its best product, there is simply no bigger media "hit" than a positive endorsement from Oprah Winfry.  Once she says a product (or book or whatever) is A OK, then you're golden--and watch the product...