Blog

To Announce or Not Announce During Holidays

The question "should we announce during the holidays?" is asked to LT Public Relations every year during this time when a company has "big news" it wants to tout before the new year.  It's a legitimate question--and every scenario has an appropriate response. However, generally speaking,...

Public Relations For Generation Y

A brief blog post today to commend PNC Bank for truly knowing how to service a target demographic--Generation Y.  The bank identified this younger generation as one of their main focuses--and delivered the goods on keeping them. Instead of just marketing to them, the bank tailored...

The Role of the Board of Directors

Yet another fascinating presentation was made during this week's Oregon Bankers Association's Winter Conference--this time by John Oliver of Laurel Management Systems. Perhaps it was his classic English accent or the way he carried himself or the importance of his message--regardless, Mr. Oliver's presentation on the...

Live From the Oregon Bankers Association’s Winter Conference

Hello All. We're here live at the Oregon Bankers Association's 2008 Winter Conference.  A surprisingly great turn out-- with apparently more banks represented than ever before.  The tone of the conference has been understandably somber--with much of the focus on the economy. There has been, however, a...

Oprah Winfry: The Biggest PR Machine

If you're in public relations or a company looking to tout its best product, there is simply no bigger media "hit" than a positive endorsement from Oprah Winfry.  Once she says a product (or book or whatever) is A OK, then you're golden--and watch the product...

The Perception of Public Relations

At LT Public Relations, we're constantly up against what people think public relations is and we've realized the perception is usually not good--and the understanding of what PR does is even worse. It's frustrating, but it's the cards we've been dealt in a profession that hasn't...

Happy Thanksgiving. . . From LT Public Relations

We want to wish everyone a happy and safe Thanksgiving holiday.  Eat, drink and be merry.  We'll roll-up our sleeves again on December 1st and help whoever we can communicate better. Best wishes, LT Public Relations pr@ltpublicrelations.com  ...

PR Professionals. . .Please Bailout Executives!

Everyone is closely watching the news about the federal bailout situation--and the companies/executives who are being bailed-out.  Beyond monitoring where the money is going, the public is closely watching the current actions of executives of these troubled companies. We're talking about Detroit's "Big Three" (Ford, Chrysler, General...

Giving PR a “Black Eye”

While watching college football this weekend, ESPN profiled the new phenomenon amongst players . . . wearing black eye patches with a player's own unique "shout out" inscribed on the patch.  What started out as an effective way to prevent sun and stadium light glare, has...

Advertising: Tax For Being Unremarkable

Buried in a recent column from Geek Squad's Founder Robert Stephens in the October '08 issue of Inc. magazine was an excellent realization about word-of-mouth marketing and paid advertising.  Within the column, there is a quote that really stuck . . . "advertising is the tax...