Blog

Live From the Oregon Bankers Association’s Winter Conference

Hello All. We're here live at the Oregon Bankers Association's 2008 Winter Conference.  A surprisingly great turn out-- with apparently more banks represented than ever before.  The tone of the conference has been understandably somber--with much of the focus on the economy. There has been, however, a...

Oprah Winfry: The Biggest PR Machine

If you're in public relations or a company looking to tout its best product, there is simply no bigger media "hit" than a positive endorsement from Oprah Winfry.  Once she says a product (or book or whatever) is A OK, then you're golden--and watch the product...

The Perception of Public Relations

At LT Public Relations, we're constantly up against what people think public relations is and we've realized the perception is usually not good--and the understanding of what PR does is even worse. It's frustrating, but it's the cards we've been dealt in a profession that hasn't...

Happy Thanksgiving. . . From LT Public Relations

We want to wish everyone a happy and safe Thanksgiving holiday.  Eat, drink and be merry.  We'll roll-up our sleeves again on December 1st and help whoever we can communicate better. Best wishes, LT Public Relations pr@ltpublicrelations.com  ...

PR Professionals. . .Please Bailout Executives!

Everyone is closely watching the news about the federal bailout situation--and the companies/executives who are being bailed-out.  Beyond monitoring where the money is going, the public is closely watching the current actions of executives of these troubled companies. We're talking about Detroit's "Big Three" (Ford, Chrysler, General...

Giving PR a “Black Eye”

While watching college football this weekend, ESPN profiled the new phenomenon amongst players . . . wearing black eye patches with a player's own unique "shout out" inscribed on the patch.  What started out as an effective way to prevent sun and stadium light glare, has...

Advertising: Tax For Being Unremarkable

Buried in a recent column from Geek Squad's Founder Robert Stephens in the October '08 issue of Inc. magazine was an excellent realization about word-of-mouth marketing and paid advertising.  Within the column, there is a quote that really stuck . . . "advertising is the tax...

Tell The Truth or The Media Will Tell

LT Public Relations recently had a client that wanted to make a pretty important announcement that would affect its customers, shareholders and staff--and wanted to share the information with the media. The obstacle was that this client wanted to be "transparent," but not "too transparent" in...

Great Profits. Bad PR. A Look At Exxon.

For public relations purposes, has there been a more un-celebrated positive quarterly earnings report than today's (10/30/08) Exxon Mobil record-breaking profits?  See today's CNN article . . . "Biggest Profit in U.S. History" Exxon shareholders, executives and gas station owners (maybe) are all quietly celebrating the...

‘Barracuda Reporters’-How to Deal With Them

Like every profession, the public relations industry has to deal with cantankerous people from time to time.  Typically, these folks in the PR world are a few reporters--and their mission is to stir things up. Yesterday (10/27/08), LT Public Relations conducted extensive media training for a...