Blog

Bank Closures Means PR Opportunity

The vast majority of banks (mainly community banks) these days are relatively safe, financially healthy and have the capital to (hopefully) weather this storm--and help qualified customers gather money to support their needs. There are a few banks, however, that aren't healthy, and they're dying a slow death--which inevitably leads to...

Branding This “Great Depression”

There's no denying that we are in the midst of another recession/depression.  As indicated through the onslaught of media coverage showing the state of the economy and America's psyche in a state of disarray. During the morbid coverage, most reporters say something like, "this is as...

Putting the “Relations” Back Into Public Relations

"We're bringing Relations back." -- LT "Timberlake" PR Sometimes folks forget what the two words are in PR . . . PUBLIC and RELATIONS. Public can mean many things to many people, but LT Public Relations simply defines it as our client's audience.  Whoever our client is...

Denny’s Free Grand Slam: PR or Good Business?

There's no such thing as a free lunch, but apparently there is a free breakfast. As millions of Super Bowl watchers witnessed entertaining commercials during breaks in the football action, most were caught a bit off-guard when they saw the Denny's :15 second spot that advertised a...

Challenge: Spend Super Bowl Ad Money on Public Relations

After reading today's USA Today article, "Marketers Face Pressure to Deliver With Super Bowl Ads," the immediate reaction here at LT Public Relations was, "DUH!"  When a company is bold enough to spend $3 million dollars on one :30 second ad (that's $100,000 a second!) during...

Public Relations and The U.S. Postal Service

Today's (1/29/09) news about the U.S. Postal Service possibly cutting a delivery day (going from six days to five days a week) is a sign of the economic times.  Trimming a day from its weekly delivery service means that millions of customers will be stripped of receiving...

Your Bank Lending? Time to Promote It.

Hard to believe that with the current economic conditions and the credit crunch that there are still banks lending money.  But the truth is, there are many well-capitalized banks (especially community banks) that are willing and eager to lend qualified bank customers money. The recent BusinessWeek...

Inauguration: Largest Spectacle of All Time

Whether it was intentionally planned or not, today's (1/20/09) Barack Obama Inauguration was the largest spectacle of all time.  Larger than any Super Bowl, crisis (e.g. Sept. 11th), man's first steps on the moon, etc., etc.   A truly amazing feat for something that wasn't necessarily advertised, wasn't a...

Extra! Extra! Tell Your Staff!

LT Public Relations recently completed a extensive media tour for a bank client in the Midwest (yes, it was cold this week!).  During one meeting of the media tour, we met with one reporter and two managing editors.  Unbeknownst to us, they were going to write a front page...

The Importance of Media Tours

A media tour is defined (broadly) as an effort to meet with the industry’s most influential reporters, usually at their office, to discuss the imminent launch of a new product or service, discuss topical industry issues, and build a rapport with the target media.  This “tour”...