Blog

Bo Jackson Bank? It’s Time for Niche Banking.

When we heard that Bo Jackson (yes, THE Bo Jackson) started a bank (Burr Ridge Bank and Trust) near his home in suburban Chicago, we laughed.  The chortling wasn't because we thought the idea of a Bo Jackson bank was crazy...

Is Texas Ratio Fair? Some Banks Face Uphill PR Battle.

In it's simplest terms, Texas Ratio is a measurement to determine if a bank is healthy.  Moreover, it's an indicator of a bank's credit problems relative to its capital. The Texas Ratio is named because it was developed by a Texas analyst in 1990 during the...

Touting Your Strength…and Nimbleness

In an unstable economy where the words "stability" and "longevity" are key attributes customers look for in a company, and one would think financial services that are secure and have been around for decades would tout these attributes more aggressively in both their marketing and overall communications efforts.  There are...

Helping Our Clients During Tough Times

LT Public Relations was recently asked by the Portland Business Journal what our firm was willing to do to help our clients during this challenging economic environment.  Click here for this week's article.  As these are tough times for banks, credit unions and the financial and professional industries...

Public Relations for Banks: Better than Advertising

A recent post by Jack Loechner in "MediaPost" concludes from a recent Nielson IAG survey that "PR Outranks Advertising in Improving Consumer Confidence in Banks."  Nothing new to us public relations firms representing banks and something LT Public Relations has long advocated through its blogs and testimonies for quite some time....

Public Relations for Law Firms? Um, yea!

PR Week's recent article, "Law Firms us PR to Court Attention," can be filled under the "duh!" category of public relations industry knowledge.  Although we wholeheartedly agree with the insights and examples provided in the article (pasted below), the article almost implies that this is...

Credit Union Times: Move Beyond ‘Safe and Sound’

The April issue of Credit Union Times has an important article highlighting the importance of credit unions communicating during tough times . . . Click here for article or see article pasted below.  Yes, LT Public Relations was extensively quoted in the article (along with Waggener Edstrom, RT Strategies and Jeffry Pilcher,...

SEO in Public Relations UPDATE

As promised, LT Public Relations wanted to share stats and updates from our most recent, deliberate blog post about the importance of search engine optimization (SEO) and keywords/keyphrases for public relations efforts.  To refresh your memory, we strategically included often used words and phrases in...

Public Relations, Social Media, SEM, SEO, and Other New Media Acronyms

Over the next month, the LT Public Relations blog will be exploring the importance of incorporating social media, social networking, search engine marketing (SEM), search engine optimization (SEO) and other new media components into public relations plans and marketing plans (TIP: contact the folks at Market Accelerators). As this...

Wanted: Communications From Banks, Credit Unions, Etc.

This week, Frank Washkuch at PR Week reported on a study conducted by BackBay Communications and Marketwire that concluded a majority of reporters are troubled that financial institutions don't communicate newsworthy events.  More specifically, the study reports that, according to reporters, banks and the like...