Blog

Helping Our Clients During Tough Times

LT Public Relations was recently asked by the Portland Business Journal what our firm was willing to do to help our clients during this challenging economic environment.  Click here for this week's article.  As these are tough times for banks, credit unions and the financial and professional industries...

Public Relations for Banks: Better than Advertising

A recent post by Jack Loechner in "MediaPost" concludes from a recent Nielson IAG survey that "PR Outranks Advertising in Improving Consumer Confidence in Banks."  Nothing new to us public relations firms representing banks and something LT Public Relations has long advocated through its blogs and testimonies for quite some time....

Public Relations for Law Firms? Um, yea!

PR Week's recent article, "Law Firms us PR to Court Attention," can be filled under the "duh!" category of public relations industry knowledge.  Although we wholeheartedly agree with the insights and examples provided in the article (pasted below), the article almost implies that this is...

Credit Union Times: Move Beyond ‘Safe and Sound’

The April issue of Credit Union Times has an important article highlighting the importance of credit unions communicating during tough times . . . Click here for article or see article pasted below.  Yes, LT Public Relations was extensively quoted in the article (along with Waggener Edstrom, RT Strategies and Jeffry Pilcher,...

SEO in Public Relations UPDATE

As promised, LT Public Relations wanted to share stats and updates from our most recent, deliberate blog post about the importance of search engine optimization (SEO) and keywords/keyphrases for public relations efforts.  To refresh your memory, we strategically included often used words and phrases in...

Public Relations, Social Media, SEM, SEO, and Other New Media Acronyms

Over the next month, the LT Public Relations blog will be exploring the importance of incorporating social media, social networking, search engine marketing (SEM), search engine optimization (SEO) and other new media components into public relations plans and marketing plans (TIP: contact the folks at Market Accelerators). As this...

Wanted: Communications From Banks, Credit Unions, Etc.

This week, Frank Washkuch at PR Week reported on a study conducted by BackBay Communications and Marketwire that concluded a majority of reporters are troubled that financial institutions don't communicate newsworthy events.  More specifically, the study reports that, according to reporters, banks and the like...

Wal-Mart’s Public Relations Push Beyond Recession

The great Wal-Mart continues to be a leader in discounted goods--but now the nation's largest retailer is a leader with its communication vision for the future . . . beyond the recession. Last week, Wal-Mart's decision to expand its public relations efforts by retaining up to...

Banks. 60 Minutes. FDIC.

A truly fascinating Scott Pelley story last night (3/8/09) on 60 Minutes --"Your Bank Has Failed.  What Happens Next," about the FDIC's involvement in the overtaking of failed banks.  A must watch for anyone in the banking community . . . Watch here: Watch CBS Videos...

PR Ideas from Celebrity Apprentice

The profession of public relations has changed dramatically over the past few years from a focus on media relations, crisis communications and journalistic support to more "creative communications." As defined by Wikipedia, public relations is the practice of managing the flow of information between an organization and...