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Public Relations, Social Media, SEM, SEO, and Other New Media Acronyms

Over the next month, the LT Public Relations blog will be exploring the importance of incorporating social media, social networking, search engine marketing (SEM), search engine optimization (SEO) and other new media components into public relations plans and marketing plans (TIP: contact the folks at Market Accelerators). As this...

Wanted: Communications From Banks, Credit Unions, Etc.

This week, Frank Washkuch at PR Week reported on a study conducted by BackBay Communications and Marketwire that concluded a majority of reporters are troubled that financial institutions don't communicate newsworthy events.  More specifically, the study reports that, according to reporters, banks and the like...

Wal-Mart’s Public Relations Push Beyond Recession

The great Wal-Mart continues to be a leader in discounted goods--but now the nation's largest retailer is a leader with its communication vision for the future . . . beyond the recession. Last week, Wal-Mart's decision to expand its public relations efforts by retaining up to...

Banks. 60 Minutes. FDIC.

A truly fascinating Scott Pelley story last night (3/8/09) on 60 Minutes --"Your Bank Has Failed.  What Happens Next," about the FDIC's involvement in the overtaking of failed banks.  A must watch for anyone in the banking community . . . Watch here: Watch CBS Videos...

PR Ideas from Celebrity Apprentice

The profession of public relations has changed dramatically over the past few years from a focus on media relations, crisis communications and journalistic support to more "creative communications." As defined by Wikipedia, public relations is the practice of managing the flow of information between an organization and...

Bank Closures Means PR Opportunity

The vast majority of banks (mainly community banks) these days are relatively safe, financially healthy and have the capital to (hopefully) weather this storm--and help qualified customers gather money to support their needs. There are a few banks, however, that aren't healthy, and they're dying a slow death--which inevitably leads to...

Branding This “Great Depression”

There's no denying that we are in the midst of another recession/depression.  As indicated through the onslaught of media coverage showing the state of the economy and America's psyche in a state of disarray. During the morbid coverage, most reporters say something like, "this is as...

Putting the “Relations” Back Into Public Relations

"We're bringing Relations back." -- LT "Timberlake" PR Sometimes folks forget what the two words are in PR . . . PUBLIC and RELATIONS. Public can mean many things to many people, but LT Public Relations simply defines it as our client's audience.  Whoever our client is...

Denny’s Free Grand Slam: PR or Good Business?

There's no such thing as a free lunch, but apparently there is a free breakfast. As millions of Super Bowl watchers witnessed entertaining commercials during breaks in the football action, most were caught a bit off-guard when they saw the Denny's :15 second spot that advertised a...

Challenge: Spend Super Bowl Ad Money on Public Relations

After reading today's USA Today article, "Marketers Face Pressure to Deliver With Super Bowl Ads," the immediate reaction here at LT Public Relations was, "DUH!"  When a company is bold enough to spend $3 million dollars on one :30 second ad (that's $100,000 a second!) during...