Blog

An MBA in Public Relations

OK, the title of this blog doesn't make sense, really ("An MBA in Public Relations"), but hopefully it will after you take a moment to understand the importance of having a business background when entering the public relations profession, appropriately practicing PR or selecting public relations...

LT Public Relations and Spaeth Communications Form Partnership

We're honored and thrilled to announce that LT Public Relations and Spaeth Communications have forged a strategic partnership to benefit banks and other financial institutions with their communications efforts--especially during these extraordinary times. Click links for recent coverage and news release.  Merrie Spaeth's quote below summarizes...

Banks That Twitter and Social Networking Banks

The banks we represent (and other financial institutions who contact us) at LT Public Relations continue to ask us, "should banks Twitter?" or "should we pursue social networking?"  The answer varies depending on how they respond to the following questions: Is the bank committed to the time,...

Banks Stressing the Stress Test

Big banks across the nation (you know who you are) have been stressing the stress test and the imminent results which will determine if the tested banks can hold up if the recession worsened.  More specifically, the test examines whether the bank has enough capital...

Nike’s Naked Running. Branding, PR, Marketing, Advertising.

Once again, LT Public Relations salutes one of the world's best brands . . . Nike.  This week, Nike's viral advertising campaign, "Nike Nude Running" was a thing of brilliance in the world of branding, advertising, marketing and public relations.  Take a look . ....

Bo Jackson Bank? It’s Time for Niche Banking.

When we heard that Bo Jackson (yes, THE Bo Jackson) started a bank (Burr Ridge Bank and Trust) near his home in suburban Chicago, we laughed.  The chortling wasn't because we thought the idea of a Bo Jackson bank was crazy...

Is Texas Ratio Fair? Some Banks Face Uphill PR Battle.

In it's simplest terms, Texas Ratio is a measurement to determine if a bank is healthy.  Moreover, it's an indicator of a bank's credit problems relative to its capital. The Texas Ratio is named because it was developed by a Texas analyst in 1990 during the...

Touting Your Strength…and Nimbleness

In an unstable economy where the words "stability" and "longevity" are key attributes customers look for in a company, and one would think financial services that are secure and have been around for decades would tout these attributes more aggressively in both their marketing and overall communications efforts.  There are...

Helping Our Clients During Tough Times

LT Public Relations was recently asked by the Portland Business Journal what our firm was willing to do to help our clients during this challenging economic environment.  Click here for this week's article.  As these are tough times for banks, credit unions and the financial and professional industries...

Public Relations for Banks: Better than Advertising

A recent post by Jack Loechner in "MediaPost" concludes from a recent Nielson IAG survey that "PR Outranks Advertising in Improving Consumer Confidence in Banks."  Nothing new to us public relations firms representing banks and something LT Public Relations has long advocated through its blogs and testimonies for quite some time....