Blog

Advantage: A PR Firm in Portland

It is no secret that Portland, Oregon has quickly became one of the most sought after places to live and work in the United States.  The beauty and lifestyle speak for itself.  Unemployment is well above 12 percent throughout Oregon, yet Portland still attracts talented professionals...

Twitter During a PR Crisis

Everyone's favorite microblogging site, Twitter, has recently been getting a bad rap. From folks commenting that it's "a waste of time," or it's "a fad," to a recent Vanity Fair/60 Minutes survey indicating only 15 percent of Americans believing Twitter is an important new tool for mass communication.  Only...

“Citizen Reporting”

During today's (9/16) PRSA Portland seminar on social media planning,  one of the instructors—Jonathon Hensley of Emerge Interactive—discussed the term "citizen reporting" or "citizen reporter." The term really caught everyone's attention...

How To Deal with Online Criticism

The public relations professional continues to be tasked with the issue of how to deal with online  criticism.  Our recent blog post this summer, "Addressing Online Criticism," received quite a bit of attention and calls from businesses challenged with this new communications issue.  If not handle appropriately,...

Sympathy for The Investment Advisor

The title of today's blog sounds like a Rolling Stones remake of Sympathy for the Devil.  We're not implying that today's investment advisor is the devil.  No way!  But as a public relations firm for investment advisors, LT Public Relations can sympathize to the incredible...

What’s the Deal with Ally Bank?

It seems everywhere we look, Ally Bank is there.  From print ads to commercials with kids and ponies, the ubiquitous bank is obviously spending a truckload of money to introduce their brand/bank to the mainstream--but is the bank's timing right? Branding a bank in any economy is...