Blog

Who do you trust? Media Reporter vs. Blogger

Do you trust the media? Do you trust bloggers? Who do you trust more?   During LT Public Relations' recent "Buzz on a Budget" PR workshop, a spirited debate ignited about who people trust more, media reporters or bloggers. We advocated that the media is still one of the most...

CEO Communications…A Growing Part of the Job Description

 Every once in a while, there's a column that MUST be circulated far and wide.  LT Public Relations uncovered the following PR Week column authored by Universal Health Services' CEO Alan Miller that validates what we've been preaching for years...

The Power of Social Media and Public Relations 2.0

Public relations firms and professionals were some of the first to adopt the power of social media and leverage it for the businesses they represent (and if they haven't, then they seriously need to wake up). At LT Public Relations, we've blogged about the power of...

A Twitter Campaign

Twitter, TWITTER, TWITTER.  That's all everyone ever hears or talks (or tweets) about anymore.  Most are still wrapping their brains around this relatively new phenomenon (Twitter is just a wee over two years old, right?). Others, like us here at LT Public Relations, have been on...

PR Opportunity For Banks…Benefits for Small Business

Earlier today (10/21/09), the White House announced initiatives to encourage small business lending by providing capital support to community banks. What does this mean? Under this initiative, community banks with less than $1 billion in assets will be given access to lower-cost capital, provided they submit a...

Advantage: A PR Firm in Portland

It is no secret that Portland, Oregon has quickly became one of the most sought after places to live and work in the United States.  The beauty and lifestyle speak for itself.  Unemployment is well above 12 percent throughout Oregon, yet Portland still attracts talented professionals...

Twitter During a PR Crisis

Everyone's favorite microblogging site, Twitter, has recently been getting a bad rap. From folks commenting that it's "a waste of time," or it's "a fad," to a recent Vanity Fair/60 Minutes survey indicating only 15 percent of Americans believing Twitter is an important new tool for mass communication.  Only...

“Citizen Reporting”

During today's (9/16) PRSA Portland seminar on social media planning,  one of the instructors—Jonathon Hensley of Emerge Interactive—discussed the term "citizen reporting" or "citizen reporter." The term really caught everyone's attention...

How To Deal with Online Criticism

The public relations professional continues to be tasked with the issue of how to deal with online  criticism.  Our recent blog post this summer, "Addressing Online Criticism," received quite a bit of attention and calls from businesses challenged with this new communications issue.  If not handle appropriately,...