Blog

The Communications Question You’re Not Asking — Why Now?

I was always taught that answering the five W’s was essential when crafting any communication, whether it’s a press release, a media pitch or an internal email. And it’s true. Achieving the response you want from your target audience depends on knowing what, why, when,...

#WordtotheWise: Is ‘Unique’ Unique?

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.  Who...

Why I’ll Never Retire From Public Relations

I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.  After 23 years of ups, downs...

 #WordtotheWise: e.g. vs. i.e.

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want...

Graphics for the Graphically Challenged

 I've said it before, and I'll probably keep saying it - we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors? Luckily,...

#WordtotheWise: Use vs. Utilize

We just had a little discussion in our office about how using the word “utilize” in place of “use” is good when it comes to pretentious buzzwords, but in all other cases the word “use” will do. Internet consensus also shows that “utilize” may be...

The Public Relations Punchline: SO WHAT? WHO CARES?

I’ll confess, often when I am in a meeting with a client I am thinking, “So what? Who cares?” But I assure you, it is for the betterment of our client communications. At LT Public Relations, we address these questions with every client, whether we...

April Fools + Marketing: Good Idea or Bad?

If there was ever a paring that could go amazingly well or tragically awful it’s April Fools Day and marketing. Today, is when you find out who your gullible friends are *and* who takes pranking too far. As a joke, I shared this with my Facebook...

#WordtotheWise: Critical/Crucial/Key/Vital

When is “important” important enough to be critical, crucial, vital or key? Or, to take the reverse, why is it not enough anymore to be “important?” It is! VCP, VVP and VKP just don’t have the same ring to them as VIP. While synonyms offer...

SOLVE Wins the LT Public Relations 2016 Nonprofit Challenge

SOLVE Wins the LT Public Relations 2016 Nonprofit Challenge The agency awards a year of pro bono services to the popular nonprofit, known for bringing Oregonians together to improve our environment PORTLAND, Ore., March, 8 2016—LT Public Relations recently selected SOLVE as its 2016 Nonprofit Challenge recipient....