Blog

Super Bowl Ads: The Public Relations CHALLENGE II

Recycling our blog post and grand idea from January 30, 2009, LT Public Relations once again has issued a challenge to the companies advertising during this Sunday's Super Bowl. Specifically, our PR firm challenges any company that chooses to frivously spend approximately $3 million for one 30...

Thanks TMMPDX!

A quick blog post to say thank you to Arwa Jumkawala--the "Roving Reporter" from TMMPDX for attending last week's LT Public Relations "Buzz on a Budget" PR workshop. We appreciated the positive coverage.  Click here for the story. Our next workshop is Thursday, March 4th at LT Public Relations' office...

Portland Business Alliance: The Future of Portland’s media industry

  LT Public Relations attended this morning's (1/20/10) Portland Business Alliance "Forum" on the topic of, "The Future of Portland's Media Industry."  Here's a brief blog recap. The breakfast forum had five panelists from a range of different Portland-based media to discuss how the media industry is...

2010: Time to Play “Offensive” PR

For the past two years (2008 and 2009), LT Public Relations has played an integral role for many financial institutions (e.g. banks, credit unions, financial advisors, etc.) in what we call "defensive PR."  That is, the majority of the communication that has been disseminated to the target...

Sports Illustrated: Derek Jeter Quote

Each year, Sports Illustrated unveils its "Sportsman of the Year." This year, Derek Jeter received the well-deserved honor.  Jeter's story is a great one and we encourage everyone to read it to appreciate a true competitive athlete who is a winner on and off the field. ...

Who do you trust? Media Reporter vs. Blogger

Do you trust the media? Do you trust bloggers? Who do you trust more?   During LT Public Relations' recent "Buzz on a Budget" PR workshop, a spirited debate ignited about who people trust more, media reporters or bloggers. We advocated that the media is still one of the most...

CEO Communications…A Growing Part of the Job Description

 Every once in a while, there's a column that MUST be circulated far and wide.  LT Public Relations uncovered the following PR Week column authored by Universal Health Services' CEO Alan Miller that validates what we've been preaching for years...

The Power of Social Media and Public Relations 2.0

Public relations firms and professionals were some of the first to adopt the power of social media and leverage it for the businesses they represent (and if they haven't, then they seriously need to wake up). At LT Public Relations, we've blogged about the power of...

A Twitter Campaign

Twitter, TWITTER, TWITTER.  That's all everyone ever hears or talks (or tweets) about anymore.  Most are still wrapping their brains around this relatively new phenomenon (Twitter is just a wee over two years old, right?). Others, like us here at LT Public Relations, have been on...

PR Opportunity For Banks…Benefits for Small Business

Earlier today (10/21/09), the White House announced initiatives to encourage small business lending by providing capital support to community banks. What does this mean? Under this initiative, community banks with less than $1 billion in assets will be given access to lower-cost capital, provided they submit a...