Blog

The 2012 Election Year PR Class is Now in Session

 There’s no better time than an election year, particularly a presidential election year, for PR professionals to learn and refine their skills. I’m not referring to PR professionals who are working for candidates, but instead the rest of us in the industry who get to...

The Public’s Cost of Public Relations

Last Sunday's (Oct. 15) Oregonian published the front page "opinion" article, "Whatever Oregon's trying to communicate, it's costing you millions." We encourage our blog readers to thoroughly read this article and share your perspective.  From LT Public Relations' perspective, the story took a myopic and biased stance...

Too soon for Tech?

  While recently spending the evening with my soon-to-be eight year old goddaughter, I asked her what she wanted for her birthday. Without skipping a beat she answered, “you can get me an iPad.” I stared at her thinking she would laugh and realize what an...

Portland Business Journal: Executive Profile (LT PR’s Casey Boggs)

DATE: August 12, 2011 Name: Casey Boggs Title: President Organization and description: LT Public Relations is a progressive communications firm specializing in telling the stories of financial institutions and professional services, while safeguarding Pacific Northwest businesses through various crises with the Crisis Ready program. Professional background: Director of public...

The LT Public Relations Namesake (Work Life Balance)

 Over the past few years, LT Public Relations has become a respected and valued communications firm for many financial and professional services organizations--and we're thrilled to be partners to some of the country's top banks, credit unions, law firms and investment advisory firms. Our job is...

When Instinct, Intuition and PR Rules Collide

At LT Public Relations, our team spends a lot of time reading and researching PR best practices, tips, rules, common mistakes, case studies, and so on. We enjoy digging up new suggestions and ideas, sharing and debating, and ultimately putting the lessons learned to good...

Trading Plastic for Paper: The Need for Handwritten Notes

Every day we see reports on how time spent on social media channels continues to rise. We spend a good portion of our day online—reading  up on industry news, current events, posting witty comments on friends' walls, tagging photos, untagging ourselves from unflattering photos and...

Credit Union Crisis: Responding When Technology Fails Members

  Over the last few weeks, we have seen what should have been seamless transitions to new software platforms, turn into member (and public) relations disasters for two credit unions.  Ask most credit unions if they are ready for a crisis and they immediately answer, “Yes,...