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Just Get My Name Right

[caption id="attachment_1510" align="alignleft" width="134"] P.T. Barnum[/caption]               There’s no such thing as bad press, right?  Hold on.  Let’s think about that. There aren’t many businesses or people (if any) who enjoy seeing their reputations smeared in the media. It would take some pretty thick skin to really embrace negative press,...

Golf and Public Relations. “Striking” Similarities.

The title of this blog, “Golf and Public Relations,” might give the impression that we’ll be dissecting various crises in golf, such as the Tiger Woods public relations disaster.  Not quite. However, golf and public relations do run uncanny parallel paths. After a recent round...

Would You Perform PR for Penn State?

What criteria should guide the decision to represent an organization where a measure of culpability is undisputed? There are no easy answers to this question, and each client must be considered on a case-by-case basis. Instead of answers, here are a few questions responsible...

Now is the Perfect Time to Add Video to Your PR Efforts

There’s never been a better time in the history of public relations to start using video as part of your media campaigns or ongoing branding efforts. The fact that you can shoot high definition video on most cell phones, edit the content on a home...

Beware of the “Isolated Incident”

At LT Public Relations, we believe that words matter and should be carefully chosen when responding to a crisis. We offer three reasons you should never prematurely declare an incident isolated....