Blog

We’re Accepting Applications for our Nonprofit Challenge!

  The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We are very excited to discover who our recipient will be for a year free PR services, valued at $15,000. This will...

#WordtotheWise: “Lay/Laid” vs. “Lie/Lay”

These are perhaps the most confused set of verbs, but it is really pretty simple. Use an object with the word "lay." You must lay something somewhere. Or if you did it in the past, you laid it there. Lie means to recline. So you do...

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Credit unions value the communities they serve and love “doing good.” It’s part of the industry’s historic DNA. People helping people. My team has worked with dozens of credit unions. Every single one invests in their community and tries to tastefully promote its involvement and generate...

Credit Union Times: CU Crisis Planning Essential

Credit unions continue to unexpectedly be faced with crises of all calibers.  From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world.  The Credit Union Times interviewed CU crisis experts,...

#WordtotheWise: Innovate/Create/Develop

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value?  Perhaps—but that is no reason...

Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

LTPR Welcomes Nicolas Capistrano as Summer Intern

PORTLAND, Ore., August 1, 2016- LT Public Relations, a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL,...