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Customer Care | The Ultimate PR Strategy

This may put some PR professionals on alert but -- if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth...

Breach Prep Should Include Rehearsal

With today's headlines filled with reports of cyber attacks on everyone from the DNC to banks and credit unions, this article from the Credit Union Times is as relevant as ever. Breach Prep Should Include Rehearsal Casey Boggs, president of Portland-based public relations firm LT Public Relations, recommended credit unions conduct...

LTPR Welcomes Nicolas Capistrano as Summer Intern

PORTLAND, Ore., August 1, 2016- LT Public Relations, a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He will work under the supervision of the Account Director and assist LTPR with its social media efforts. Capistrano comes to LT Public Relations from MIA BELL,...

Crisis Management: Working with Bees

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. I attribute this to having a plan and a sense of steadiness around the bees that works the majority of...

#WordtotheWise: Double Trouble

I recently received an official government document about protecting my identity by securing my PIN Number; my personal identification number number. You know, the one I use at the automatic teller machine machine. When I lived in Indonesia I found the repetition of a word...

The Communications Question You’re Not Asking — Why Now?

I was always taught that answering the five W’s was essential when crafting any communication, whether it’s a press release, a media pitch or an internal email. And it’s true. Achieving the response you want from your target audience depends on knowing what, why, when,...

#WordtotheWise: Is ‘Unique’ Unique?

A pessimistic editor once told me to never to use the word “unique,” because advertising has diluted its meaning. I don’t fully agree with her, and I like to think it is because I take a more optimistic approach—some things really are one-of-a kind.  Who...

Why I’ll Never Retire From Public Relations

I didn’t wake up one day and say, astutely, “I will be a PR professional.” The profession somehow chose me. My schooling, natural talents and passion for communications resulted in a career that I am now besotted with daily.  After 23 years of ups, downs...

 #WordtotheWise: e.g. vs. i.e.

Since these abbreviations are both Latin, let’s ensure we are not speaking Greek. The Latin phrase “id est,” means “that is,” and can be abbreviated “i.e.,” (not “t.i.”) to further explain something. The abbreviation of “exempli gratia,” meaning “for example” is useful when you want...

Graphics for the Graphically Challenged

 I've said it before, and I'll probably keep saying it - we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors? Luckily,...