Blog

Getting Your Money’s Worth from PR

At LT Public Relations, we want our clients to receive as much value as possible from working with us. We pride ourselves on being pro-active, generating ideas and thinking outside the box. The final benefit of working with a good PR firm, however, is largely...

The Critical and Often Neglected Audience

Most PR plans begin and end with a desire to push out a message across all of the latest mediums to reach an external audience. But before you hit send and distribute that press release, or your marketing team launches that ad campaign, you should...

Partnership—That’s Our Passion

At LT PR, our employees have very diverse backgrounds, but we all share a common passion to help good people and organizations achieve their goals. That may sound cliché, but it’s true. We derive great satisfaction in understanding our clients, identifying their needs...

Gen-Y is Transforming the Banking Industry

        Like a five-year-old’s tantrum over not getting French fries, banks are enduring tantrums from Gen-Ys over a lack of personalized banking experiences. Unlike five-year-olds, Gen Ys have enough buying power to send banks into a panicked frenzy to please. Gen Y is Taking over the Mobile...

Getting Personal With Social Media

It’s time to get personal, really personal. Stop for a minute and ask yourself… if you didn’t work at (or own) your current business, would you follow your company’s social media pages? Would you add your company’s posts/tweets to your personal feed right along with...

How to Leverage Social Media in 2013

This story ran in yesterday's American Banker BankThink. View the original post here.  Customers make banking decisions based on peer experiences shared via social networks. This means banks today must swiftly ascertain what works and what doesn’t in social media to manage the customer’s online experience.  According...