Blog

Lesson Learned from Rutgers? PR Wisdom Is Critical to Avoid Crises

Most institutions (and corporations for that matter) are far too insular to deal with a public relations crisis effectively. Relationships and leadership dynamics cloud judgments, leaving decision makers unable to weigh properly the relative importance of various facts and to act wisely....

Merger & Acquisition Communications for Credit Unions

Strategic M&A communications make a good merger deal a great one~ but don’t wait until it’s time to announce the vote to members to think about communications. The credit union industry is consolidating.  Since 1970 there have been 13,000 credit union mergers.  For smaller credit unions,...

Building your Personal Brand

The sooner you define your brand, the sooner you define your career. [Before or after you read this blog, watch this TED Talk.] There are countless compelling PR stories that entice us to buy a product or become loyal to a cause or a brand and we’re...

PR Lessons To Be Learned From Yahoo’s Mistakes

This past week Yahoo made unwelcome international news over its decision to stop allowing workers to continue telecommuting. Although I’m sure the debate whether or not the decision was a good one will rage on for years to come, from a PR perspective there are...

Getting Your Money’s Worth from PR

At LT Public Relations, we want our clients to receive as much value as possible from working with us. We pride ourselves on being pro-active, generating ideas and thinking outside the box. The final benefit of working with a good PR firm, however, is largely...

The Critical and Often Neglected Audience

Most PR plans begin and end with a desire to push out a message across all of the latest mediums to reach an external audience. But before you hit send and distribute that press release, or your marketing team launches that ad campaign, you should...