Blog

WANTED: Talented Writer/Editor to Join LT Public Relations

  POSITION AVAILABLE: Writer, Copywriter, Editor and Strategist Full-time, 32 hours per week, Mon.-Thurs. COMPENSATION: Competitive salary based on experience and candidate’s direct match with job description and qualifications. OVERVIEW: Based in Portland, Oregon, LT Public Relations is a comprehensive communications firm specializing in servicing the public relations needs...

How To Refresh Your PR Efforts Through Role Reversal

One of the core challenges of public relations is getting the attention of an often overloaded, overstressed and quite possibly underpaid journalist. We all do our research about journalists, which can often make things even more confounding with an endless stream of conflicting do’s and...

Attracting and Retaining the Next Generation of Bank Customers

Banks that want to attract younger people, those of Generations Y and Z, also known as the Millennial Generation, must understand a few things. Gen Y (1982 to 2000) and Gen Z (2001 to present) are more comfortable with sharing information digitally, harnessing the power of...

Measuring Public Relations? Avoid These Pitfalls.

      Measuring results is unquestionably an important part of public relations.  Companies justifiably want to know that PR efforts are worth the investment.  Similarly, a good PR firm wants to demonstrate the value it provides. Metrics offer insight into value, and the best measurements empower decision-making for...

Merger & Acquisition Communications for HR Professionals

M&A activity is increasing across several key industries and many companies are turning to HR to fulfill the communication needs of the integration process.  Internal communication to employees is the secret to making an M&A deal truly successful, and LT Public Relations provides M&A communication...

The Original Jesse James: A Publicity Hound

PBS recently aired one of its extraordinary "American Experience" profiles on Jesse James—The original outlaw Jesse James, not the West Coast Chopper Jesse James. In addition to the profile being exceptionally well done and informative, I found the historian’s notion that Jesse James was a publicity junkie very interesting....

LT Public Relations Welcomes New Intern, Jessica Robnett

LT Public Relations Welcomes New Intern, Jessica Robnett LT Public Relations welcomes Jessica Robnett as its summer intern. In this role, Robnett will observe and support the LT Public Relations team as she prepares for a career in public relations. “As a recent college graduate, the opportunity to...

What Public Relations is Not…

As PR professionals, our job is to provide value to our clients and make sure they understand what makes public relations different from or broader than other services. Part of this task involves helping clients understand what public relations is not and correcting (subtly, of...