Blog

Attracting and Retaining the Next Generation of Bank Customers

Banks that want to attract younger people, those of Generations Y and Z, also known as the Millennial Generation, must understand a few things. Gen Y (1982 to 2000) and Gen Z (2001 to present) are more comfortable with sharing information digitally, harnessing the power of...

Measuring Public Relations? Avoid These Pitfalls.

      Measuring results is unquestionably an important part of public relations.  Companies justifiably want to know that PR efforts are worth the investment.  Similarly, a good PR firm wants to demonstrate the value it provides. Metrics offer insight into value, and the best measurements empower decision-making for...

Merger & Acquisition Communications for HR Professionals

M&A activity is increasing across several key industries and many companies are turning to HR to fulfill the communication needs of the integration process.  Internal communication to employees is the secret to making an M&A deal truly successful, and LT Public Relations provides M&A communication...

The Original Jesse James: A Publicity Hound

PBS recently aired one of its extraordinary "American Experience" profiles on Jesse James—The original outlaw Jesse James, not the West Coast Chopper Jesse James. In addition to the profile being exceptionally well done and informative, I found the historian’s notion that Jesse James was a publicity junkie very interesting....

LT Public Relations Welcomes New Intern, Jessica Robnett

LT Public Relations Welcomes New Intern, Jessica Robnett LT Public Relations welcomes Jessica Robnett as its summer intern. In this role, Robnett will observe and support the LT Public Relations team as she prepares for a career in public relations. “As a recent college graduate, the opportunity to...

What Public Relations is Not…

As PR professionals, our job is to provide value to our clients and make sure they understand what makes public relations different from or broader than other services. Part of this task involves helping clients understand what public relations is not and correcting (subtly, of...

Crisis Communication-Taco Bell Gets It Right

A photo went viral recently of a Taco Bell employee licking a large stack of taco shells, which appeared to be fresh and ready for public consumption. Needless to say, that one photo forced Taco Bell into an immediate crisis and the public soon demanded...

The PR Quandary of Student Loans

  Student loans could really use some PR. I can’t think of a topic that provokes exasperation faster than the mere mention of student loan debt that is five, 10, 15, or even 20 years old! It’s like that embarrassing mole you don’t want anyone to...