Blog

Digital Money: From Bitcoins to P2P

  It’s been a big month of financial news with multiple announcements across social media networks about Bitcoin and person-to-person lending. With the recent research by Pew Internet, which found 63% of Americans use their mobile phones to surf the web, it’s no surprise that digital...

Nebraska’s Public Relations Team Scores with Pelini Response

by Kurt Heath The latest college football public relations flap features a leaked audio of Nebraska’s Head Coach Bo Pelini ranting against his fan-base. After a 2011 come-from-behind win against The Ohio State Buckeyes, Pelini was recorded unaware unleashing an arsenal of verbal displeasure at the...

From Tanks to Banks: A Journey to LT Public Relations

I thought a blog post would be a great way to introduce myself. Obviously there’s a Reader’s Digest version of my life under our bios on the LT PR website, but I still wanted to take a second to put a bit more of myself out there –...

College Football’s Top 2013 PR Storylines

It’s long been a practice of sports pundits and prognosticators to predict possible outcomes for the season, scripting the likely and unlikely surprises. In honor of kickoff week, and just for fun, we’ve done some tongue-in-cheek scripting of our own: three PR storylines for the...

WANTED: Talented Writer/Editor to Join LT Public Relations

  POSITION AVAILABLE: Writer, Copywriter, Editor and Strategist Full-time, 32 hours per week, Mon.-Thurs. COMPENSATION: Competitive salary based on experience and candidate’s direct match with job description and qualifications. OVERVIEW: Based in Portland, Oregon, LT Public Relations is a comprehensive communications firm specializing in servicing the public relations needs...

How To Refresh Your PR Efforts Through Role Reversal

One of the core challenges of public relations is getting the attention of an often overloaded, overstressed and quite possibly underpaid journalist. We all do our research about journalists, which can often make things even more confounding with an endless stream of conflicting do’s and...

Attracting and Retaining the Next Generation of Bank Customers

Banks that want to attract younger people, those of Generations Y and Z, also known as the Millennial Generation, must understand a few things. Gen Y (1982 to 2000) and Gen Z (2001 to present) are more comfortable with sharing information digitally, harnessing the power of...

Measuring Public Relations? Avoid These Pitfalls.

      Measuring results is unquestionably an important part of public relations.  Companies justifiably want to know that PR efforts are worth the investment.  Similarly, a good PR firm wants to demonstrate the value it provides. Metrics offer insight into value, and the best measurements empower decision-making for...