Blog

Considering a brand refresh? Think about more than the logo

A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know and understand about your company’s vision, purpose and value. A true...

Progressive and Aggressive: The Top Qualities of an LTPR Client

I was recently asked, "What makes an ideal LT Public Relations client?" There are many positive attributes we look for when partnering with companies to offer our PR services, but none more important than two:  A client that is PROGRESSIVE and AGGRESSIVE. No, not Progressive Insurance.  Although...

5 Questions to Ask Before You Start a Facebook Business Page

Would you like a free online presence for your business with a potential audience of 1.19 billion monthly active users worldwide? Yep, you guessed it—that’s the size of Facebook’s user base. Before jumping in, ask yourself these five questions to help you plan a successful...

How PR Pays off the Brand Experience

Ask any business person what their brand is and you’ll probably get a lot of different answers, everything from “me, I’m the brand,” to a business card sliding across a desk. For many, “brand” remains a mystery. For others, it may be too complicated to...

Now Streaming: Online Video Marketing

It’s no secret or new revelation that we live in a digital world. In 1979 we first heard The Buggles proclaim that video killed the radio star. Fast forward to 2013 where YouTube and Netflix account for more than half of all Internet traffic, video is king and...

Branding: Unwrapped This Holiday Season

So, isn’t public relations the same thing as branding? As PR professionals, we frequently hear this question. That’s why, this month, we’ve decided to focus our blogging efforts on branding trends, ideas and philosophies. Brands are on the forefront during the holidays, so it’s a perfect...

Nonprofits: Put Your Best Messaging Forward This Holiday Season

  Nonprofits have their fair share of communication challenges. They have to go the extra mile to successfully raise funds, secure media mentions and execute their mission. Nonprofits thrive on community support, and bad press can derail years of carefully crafted communications. As we enter the holiday...

The Unique Challenge of Crisis Management for Nonprofits

Crisis preparation is essential for any business looking to protect their reputation, brand identity and bottom line. For a nonprofit, being prepared for a crisis can be even more essential as most nonprofits are mission driven, typically with a mission that’s designed to help people,...

What Nonprofits Need to Know About Social Media

If you’re tasked with building a nonprofit’s social media presence but feel like you don’t have the time or knowledge to do it well, here’s a list below of relevant recent blog posts and related “best advice” that will give you some perspective, know-how and...

Five PR Tips for Nonprofits

Make time for PR Nonprofits and small businesses are often stretched thin when it comes to resources—both staff time and budget. Daily operational needs can consume an organization’s focus and precious resources. So, make sure to schedule PR work sessions into the weekly calendar. Use the...