Blog

5 Ways to Respond Like a PR Pro During a Data Breach or Cyberattack

Another massive data breach hit consumers recently as Target found itself, well, targeted by hackers. Approximately 40 million credit and debit card accounts may have been affected. Despite a company’s best efforts to secure customer information and confidence—incidents do occur. Whether data is compromised, or...

About Us

We are a public relations firm specializing in the financial, healthcare and professional services industries that measures results based on our clients’ success.  We help define communications goals and tailor strategies to fit their specific needs. We identify, shape and spread the story our clients...

How Rudolph Proves PR Value

When it comes to holiday carols, we tend to think of fond Christmas memories - or annoying department store playlist loops - depending on your perspective.  What we don’t think of, however, is how the jolly tunes can communicate an idea, emotion or nostalgic connection. Take...

Portland Nonprofit to Receive 1-Year Pro Bono PR

  We are proud to announce that Portland-based JOIN is the recipient of our 2014 Nonprofit Challenge and will receive one year of pro bono public relations support—equating to $20,000 in communication services. This is the fourth year LT Public Relations has awarded 12 months of free communications assistance to a deserving local...

Considering a brand refresh? Think about more than the logo

A brand refresh should involve more than a few marketing team meetings and RFPs from design firms. That’s because brand is ultimately more than what people see. It’s the totality of what people know and understand about your company’s vision, purpose and value. A true...

Progressive and Aggressive: The Top Qualities of an LTPR Client

I was recently asked, "What makes an ideal LT Public Relations client?" There are many positive attributes we look for when partnering with companies to offer our PR services, but none more important than two:  A client that is PROGRESSIVE and AGGRESSIVE. No, not Progressive Insurance.  Although...

5 Questions to Ask Before You Start a Facebook Business Page

Would you like a free online presence for your business with a potential audience of 1.19 billion monthly active users worldwide? Yep, you guessed it—that’s the size of Facebook’s user base. Before jumping in, ask yourself these five questions to help you plan a successful...