Blog

The Word Reputation

LT Public Relations frequently uses the word REPUTATION`.  We constantly emphasize that companies need to manage, protect, leverage and be aware of, their reputations.  This is the core of public relations efforts. In recent years the word has become so widely overused its true meaning has been...

How to Get More From Your Next PR Campaign

The importance of ROI and measures related to PR has garnered a lot of attention in recent years. Proving PR’s value to C-suite executives is always an important part of managing an account or department. At LTPR we’ve found that in order to show value and...

Here’s Why Content Marketing is Actually Good PR

If you’re a PR professional who thinks that content marketing has no place in your toolbox because it’s “marketing”— time to rethink that stance. As newsrooms have dwindled across the country and print magazines have consolidated or gone away, the opportunities for earned media have...

Don’t Get Burned: Crisis Management via a Four-Year-Old

One recently chilly Saturday morning, I found myself heating up my famous chocolate pancakes with my four-year-old daughter. As we waited with anticipation for our tasty treats, my young chef asked if she could touch the light under the pan. “What light?” I said somewhat...

Reputation Management: Lessons Learned from ACG Portland

A BLOG RE-POST FROM ACG PORTLAND's AND LTPR'S CASEY BOGGS ____________________________________________________________________________________________ “Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”  John Wooden ACG Portland kicked off the 2014 Peer Growth...

Public Relations for Nonprofits Workshop

This past week we had the privilege of putting on a free PR for nonprofits workshop at the McMenamin’s Kennedy School in NE Portland. We met with applicants from our Nonprofit Challenge and covered fundamentals in public relations for nonprofits to better tell their stories...

Casey Boggs to Speak at NWCUA’s Upcoming Bootcamp

LTPR President Casey Boggs is scheduled to speak this month in Tacoma at the Northwest Credit Union Association’s (NWCUA) “Breach Bootcamp.” Representing credit unions in Oregon and Washington, NWCUA works with policy makers, coalitions and consumer groups to help keep credit unions strong. The presentation will...

Crisis Ready to Protect Credit Unions’ Reputations and Brands

A program designed to strengthen credit unions’ NCUA required disaster recovery plan LTPR is pleased to announced its proprietary crisis preparation program, Crisis Ready, to credit unions across the country. The Crisis Ready program is designed to help credit unions prepare for and mange any reputation-damaging...

5 Ways to Respond Like a PR Pro During a Data Breach or Cyberattack

Another massive data breach hit consumers recently as Target found itself, well, targeted by hackers. Approximately 40 million credit and debit card accounts may have been affected. Despite a company’s best efforts to secure customer information and confidence—incidents do occur. Whether data is compromised, or...