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Public Relations and Golf: In The Spirit of Father’s Day

In the spirit of this Sunday's Father's Day and the US Open, we are re-posting our blog from August 22, 2012, " Golf and Public Relations: Striking Similarities." Happy Father's Day! _____________________________________________________________________________________________________________ The title of this blog, “Golf and Public Relations,” might give the impression that we’ll be...

So, What is Public Relations?

What is public relations? This is by far the most common question I receive when I tell people my profession. The irony is that even though PR is a communications field, the industry itself is not easily definable or understood. As I prepare to answer...

People First: Leadership Lessons From the Military

One of my favorite parts of running a company is learning lessons from the best business minds in the world. A recent New York Times Q&A of Don Knauss, CEO of Clorox, outlined his philosophy on “leading by putting your followers first.” Knauss is a former...

Feeling Tipsy: 6 Tips for Crafting a Winning Release

Whether you call it a press release, a news release or an announcement, the basics of getting the word out about a product, service or company are the same. While everyone thinks their company or organization is the best and should be on the 5pm news,...

Word to the Wise: 5 Commonly Misused Words in PR

Most public relations professionals relay on their spell checkers. Looking for red underlings to help identity misspelled words can provide a misleading confirmation of accuracy. If those first two sentences weren’t like nails on a chalk board, you definitely need to read this post. Technology is our friend, right?...

Protect Your Business’ Reputation: Know Yourself

The following LTPR article ran in Oregon Business magazine on May 12, 2014:  This past quarter, we've seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break...

Feeling Tipsy: Four Ways to Improve Your Media Pitch

Pitching a potential news story to the media is exciting. Whether your company is launching a new product, sponsoring an upcoming event or announcing new hires, being featured in a highly circulated publication is a great way to market your brand. Despite the initial excitement, media...

We MAY Talk About Media Relations

Media relations: the backbone of PR. In fact, public relations is often pigeonholed into being strictly media relations. This can irk some PR professionals, as we offer an extensive selection of services, but the truth is connecting with the media is a top priority for...

Mayday, Mayday, Mayday!

Most of us probably think of films about a sinking ship or dire situation for an airplane that’s losing altitude when we hear the word Mayday. Regardless of what you associate it with, Mayday is the simplest form of communicating a crisis. One word delivers an...