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Feeling Tipsy: 6 Tips for Crafting a Winning Release

Whether you call it a press release, a news release or an announcement, the basics of getting the word out about a product, service or company are the same. While everyone thinks their company or organization is the best and should be on the 5pm news,...

Word to the Wise: 5 Commonly Misused Words in PR

Most public relations professionals relay on their spell checkers. Looking for red underlings to help identity misspelled words can provide a misleading confirmation of accuracy. If those first two sentences weren’t like nails on a chalk board, you definitely need to read this post. Technology is our friend, right?...

Protect Your Business’ Reputation: Know Yourself

The following LTPR article ran in Oregon Business magazine on May 12, 2014:  This past quarter, we've seen an increase in business leaders contacting us concerned about their company’s reputation. With unexpected security breaches, leadership transitions and M&As, a business’ current reputation can make or break...

Feeling Tipsy: Four Ways to Improve Your Media Pitch

Pitching a potential news story to the media is exciting. Whether your company is launching a new product, sponsoring an upcoming event or announcing new hires, being featured in a highly circulated publication is a great way to market your brand. Despite the initial excitement, media...

We MAY Talk About Media Relations

Media relations: the backbone of PR. In fact, public relations is often pigeonholed into being strictly media relations. This can irk some PR professionals, as we offer an extensive selection of services, but the truth is connecting with the media is a top priority for...

Mayday, Mayday, Mayday!

Most of us probably think of films about a sinking ship or dire situation for an airplane that’s losing altitude when we hear the word Mayday. Regardless of what you associate it with, Mayday is the simplest form of communicating a crisis. One word delivers an...

Communicating a Merger

Yes, that is a Liger -- the merging of a lion and a tiger. Corporate mergers are similar as they are the combination of two companies down to their very core. DNA from business “Tiger” and business “Lion” must mix to create a successful new, blended...

Earth Day – The Ultimate PR Challenge/Opportunity

Earth Day is here and with it comes talk of “Going Green” or just appreciating this big round ball of dirt and water we call home. But as  Earth Day zips across posts on social media and makes for easy, annual coverage for local TV...

How to Announce an Upcoming Merger

You recently received a memo from your company’s board of directors saying your business is merging with another (cue the ominous music as all the hypothetical scenarios, questions and concerns race through your mind). As the communications representative, you’re in charge of getting the word...