Blog

Four Tips to Find Your Target Audience

One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the  audience is your number one concern when creating a  PR plan. If you don’t know who your...

Pledging our Allegiance to the Founding Father of PR

Over the 4th of July holiday, the country celebrates the groundwork laid out by our Founding Fathers. Through BBQs, brews, and of course, fireworks, citizens gather together to remember the history and accomplishments of our great nation. In honor of this festive time, I’d like to...

Free Your Mind… And the Rest Will Follow

Ask a PR professional what they do during their day and you’ll get a wide range of answers, but the theme will be some form of creating, monitoring or managing communications. In today’s hectic world of technology, our fingers connect with the heartbeat of the...

To Avoid a Crisis, Preparation is Key

We have a saying at LT Public Relations—Crisis management is 99 percent preparation, one percent execution. Not only do we preach this PR maxim every chance we get, we gain special satisfaction when clients heed the sage advice—and most of all, when it’s proven true. We were...

LT Public Relations Welcomes New Intern, Kati VanLoo

LT Public Relations, a comprehensive communications firm specializing in the financial and healthcare sectors, crisis communications and litigation support, welcomes Kati VanLoo as its summer intern. In this role, VanLoo will observe and support the LT Public Relations team as she prepares for a career...

Public Relations and Golf: In The Spirit of Father’s Day

In the spirit of this Sunday's Father's Day and the US Open, we are re-posting our blog from August 22, 2012, " Golf and Public Relations: Striking Similarities." Happy Father's Day! _____________________________________________________________________________________________________________ The title of this blog, “Golf and Public Relations,” might give the impression that we’ll be...

So, What is Public Relations?

What is public relations? This is by far the most common question I receive when I tell people my profession. The irony is that even though PR is a communications field, the industry itself is not easily definable or understood. As I prepare to answer...

People First: Leadership Lessons From the Military

One of my favorite parts of running a company is learning lessons from the best business minds in the world. A recent New York Times Q&A of Don Knauss, CEO of Clorox, outlined his philosophy on “leading by putting your followers first.” Knauss is a former...

Feeling Tipsy: 6 Tips for Crafting a Winning Release

Whether you call it a press release, a news release or an announcement, the basics of getting the word out about a product, service or company are the same. While everyone thinks their company or organization is the best and should be on the 5pm news,...

Word to the Wise: 5 Commonly Misused Words in PR

Most public relations professionals relay on their spell checkers. Looking for red underlings to help identity misspelled words can provide a misleading confirmation of accuracy. If those first two sentences weren’t like nails on a chalk board, you definitely need to read this post. Technology is our friend, right?...