Blog

ESPN or ESPR?

It used to be that ESPN’s SportsCenter was where I turned for my daily fix of sports highlights and analysis. Today’s SportsCenter, however, has turned into a showcase of PR nightmares. From NFL scandals to doping incidents, the entire sporting world is a case study...

The Case for Litigation PR: Helping the Legal World

Let’s be candid. There is a conundrum surrounding PR and legal professionals – how does one pursue honesty within practices that many people associate with spinning the truth? We have long had to deal with a certain duality of reputation. So what happens if these two...

*Stop* Writing “Very” Unique Quotes

The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news...

Business Social Media Faux Pas

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to...

LTPR Supports Cabela’s Tualatin Grand Opening

We are thrilled to announce LT Public Relations has been selected by Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and media outreach for the outdoor retailer’s upcoming Tualatin, Ore. grand opening. Cabela’s 100,000-square-foot Tualatin store will be its second location in Oregon and...

How Sweet is PR? Baking and PR Are More Similar Than You Think

Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice  similarities between my two passions: baking and...

Four Tips to Find Your Target Audience

One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the  audience is your number one concern when creating a  PR plan. If you don’t know who your...

Pledging our Allegiance to the Founding Father of PR

Over the 4th of July holiday, the country celebrates the groundwork laid out by our Founding Fathers. Through BBQs, brews, and of course, fireworks, citizens gather together to remember the history and accomplishments of our great nation. In honor of this festive time, I’d like to...

Free Your Mind… And the Rest Will Follow

Ask a PR professional what they do during their day and you’ll get a wide range of answers, but the theme will be some form of creating, monitoring or managing communications. In today’s hectic world of technology, our fingers connect with the heartbeat of the...