Blog

*Stop* Writing “Very” Unique Quotes

The influence of short and snappy social media statements can lead good PR writers down bad paths. Deliberately exaggerating information to try and fit in as much as possible—to ensure all is communicated loud and clear—detracts from impact, especially in quotes. Carrying hyperbole over to news...

Business Social Media Faux Pas

As more businesses expand their presence online, I continue to see some common mistakes as companies try to check the box while cutting corners. Social media is a 24/7 machine and, while you don’t need to be online all that time, you do need to...

LTPR Supports Cabela’s Tualatin Grand Opening

We are thrilled to announce LT Public Relations has been selected by Cabela’s Incorporated, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, to coordinate communications and media outreach for the outdoor retailer’s upcoming Tualatin, Ore. grand opening. Cabela’s 100,000-square-foot Tualatin store will be its second location in Oregon and...

How Sweet is PR? Baking and PR Are More Similar Than You Think

Baking from scratch is one of my favorite hobbies. I love testing out new recipes for cupcakes and trying new ingredient combinations. While concocting a recipe for cinnamon and vanilla cupcakes this past weekend, I started to notice  similarities between my two passions: baking and...

Four Tips to Find Your Target Audience

One of the first components of creating any type of PR strategy is identifying your target audience. As mentioned in our “So, What is Public Relations?” post, the  audience is your number one concern when creating a  PR plan. If you don’t know who your...

Pledging our Allegiance to the Founding Father of PR

Over the 4th of July holiday, the country celebrates the groundwork laid out by our Founding Fathers. Through BBQs, brews, and of course, fireworks, citizens gather together to remember the history and accomplishments of our great nation. In honor of this festive time, I’d like to...

Free Your Mind… And the Rest Will Follow

Ask a PR professional what they do during their day and you’ll get a wide range of answers, but the theme will be some form of creating, monitoring or managing communications. In today’s hectic world of technology, our fingers connect with the heartbeat of the...

To Avoid a Crisis, Preparation is Key

We have a saying at LT Public Relations—Crisis management is 99 percent preparation, one percent execution. Not only do we preach this PR maxim every chance we get, we gain special satisfaction when clients heed the sage advice—and most of all, when it’s proven true. We were...

LT Public Relations Welcomes New Intern, Kati VanLoo

LT Public Relations, a comprehensive communications firm specializing in the financial and healthcare sectors, crisis communications and litigation support, welcomes Kati VanLoo as its summer intern. In this role, VanLoo will observe and support the LT Public Relations team as she prepares for a career...