Blog

Thoughts on Promoting Thought Leadership

Many blogs focus on media relations through the lens of news releases. There’s another powerful tool in the PR toolbox -- Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? I’ll skip the dictionary definition that often opens a blog post...

Preparing for a Hard Landing: Today’s Crisis PR 101

  Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week's United Airlines incident has by far created the most inquiries from people asking me, "What would you recommend United do now?" Simple answer...

#NuggsForCarter – The Power of Brand Advocates + Social

It’s hard to keep up on all the trends on our social media platforms. Between the White House, new Marvel movies every other weekend and the random social holidays (#NationalColoringBookDay), it’s always interesting to see when something unexpected jumps to the top of the trends....

What is NEWS? A Public Relations MAP

My children recently asked me if “NEWS” was an acronym meaning North, East, West, South, implying that it covers all angles, or information from every cardinal direction. A Google search nullified this pretty quickly, offering grammatical insight that the word “news” represents what is “new.”...

2017 Nonprofit Challenge Winner – The Results Are In

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. Each year, we offer deserving nonprofits like On-The-Move a year of pro bono PR support. On-The-Move is a small nonprofit...

3 Visual Tips to Give that Boring Annual Report Some Pop

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service...

We’re Accepting Applications for our Nonprofit Challenge!

  The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We are very excited to discover who our recipient will be for a year free PR services, valued at $15,000. This will...